| Title | Static Online |
| Agency | T&Pm |
| Campaign | Save it for Sunday |
| Advertiser | OMD for British Gas |
| Brand | OMD for British Gas |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Consumer & Public Services |
| Story | British Gas is launching a new initiative to help reward the nation for using energy better: saving money on their usage, whilst doing their bit for the environment. And to make sure as much of the nation can benefit from it as possible, The&Partnership and OMD UK are launching it with a high impact campaign featuring special builds in high traffic areas like Brompton Road in London, and Mancunian Arch Way in Manchester. It will also live across radio, social and OOH. The eye-catching campaign - Save it for Sunday - has fun imagining the sheer scale of household tasks that could be conquered with 50% off energy on Sundays between 11 and 4pm, from huge washing lines stretching the length of Waterloo station, to extra high piles of ironing towering out of press ads and never-ending assortments of charging electronics buzzing on social. PeakSave, the initiative behind the campaign, rewards customers for shifting their energy use to off-peak hours, when more sustainable energy sources are a larger part of the energy mix. |
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