| Title | Vanishing Emails |
| Agency | VML |
| Campaign | Vanishing Emails |
| Advertiser | Amazon |
| Brand | Amazon Web Services |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | VML and Amazon Web Services have created "Vanishing Emails" to automate the deletion of expired promotional emails using advanced algorithms – minimizing data center energy usage and reducing the advertising industry's carbon footprint. To address the significant environmental impact of CO2 emissions caused by the exponential growth of energy usage in data centers for email storage. Storing large amounts of email data, such as temporary promotional emails, increases the carbon footprint. The advertising industry accounts for about 30% of this problem, underscoring the need for a mindset shift towards a more environmentally conscious digital approach. An innovative solution to automate the deletion of expired promotional emails, significantly minimizing stored data and energy consumption. "Vanishing Emails" automates the deletion of expired promotional emails through advanced algorithms and machine learning. Using AWS infrastructure, it efficiently processes deletions while ensuring data privacy and security, identifying unnecessary emails based on sender information, subject lines, and content patterns. Users engage by linking the tool to their email accounts, customizing deletion settings, and tracking their real-time environmental contributions. "Vanishing Emails" addresses the growing global concern of humanity's collective digital carbon footprint. Created by WPP, developed by Slalom and powered by Amazon Web Services, "Vanishing Emails" will help to set a new standard for sustainable digital communications. |
| Media Type | Television |
| Length |