Iris Worldwide Team Members

Versatile Marketer with a robust background spanning advertising, management consulting, dentistry, PR, and higher education. My journey has equipped me with a unique skill set to drive B2B strategies that transcend boundaries and capture the essence of each sector. I excel in leveraging data-driven insights to deliver targeted messaging that resonates with key decision-makers and drives revenue growth. 

Eduardo Maruri Miranda is a Creative Leader and Entrepreneur in the advertising and marketing industry.
He is the co-founder of TRAM Global, a tech sustainability platform.
He is also in the Board of Advisors of Premios Verdes, a prestigious award that recognizes the best sustainability projects in Latin America. 

Eduardo has a proven track record of creating innovative and impactful campaigns that have earned him 160 Cannes Lions Awards, and a Top Ten Agency of the Decade recognition.

He has also led and transformed several regional and global teams and networks, such as Grey Latin America, Grey Europe, and Grey Global Creative Board. He was selected by Campaign Magazine as best CEO of Europe in 2019 as well as President of the Jury in Cannes Lions 2020/2021.
Eduardo is passionate about promoting social and environmental causes, and has been involved in several initiatives and projects that support the conservation of the Amazon rainforest, the Rights
of Nature, and the development of creative leadership. 

Over 15-years of experience working with high growth start-ups, art agencies and world class brands in North America, Europe and China. Experienced people leader with a natural ability for building teams, developing talent and instigating change.

Also Faculty at The New School and an early-stage start-up investor and advisor. 

I've spent two decades as integrated strategy leader in some of the most respected agencies in the world. My strategy experience has been honed by working with iconic brands like Jeep, Burger King, Virgin Atlantic, Cadbury Dairy Milk, P&G (Head and Shoulders, Pampers, Crest and more), Nestle Cereal Partners (Cheerios, Shredded Wheat and more), Tylenol, Pfizer (RX to OTC switches) Smirnoff, and more. Having completed my B.A. at Cornell University and M.A. at Cambridge University (in English Literature) I'm also an award-winning playwright, filmmaker and proud member of LAByrinth Theater Company (members include Sam Rockwell, Ethan Hawke, Bobby Cannavale.) 

Big (and scary) challenges are the thing that make me tick. My first was being employee number one for Iris. Out of the six founding partners, I was the first to resign from our previous employer and get the company set up. The others said they knew at that point they had to follow through once I’d taken the leap, because this thing was actually going to happen. As if there should have been any doubt! This desire to leap in and tackle big goals has framed my choices since. Seven years leading new business across the network taught me a lot about how to get others committed to a goal and the satisfaction that comes from a winning performance. These skills are invaluable in my new role as CEO of our London HQ. We have 400 talented people who think, create and make the most incredible creative solutions for clients. My job is simply to make sure there’s nothing standing in their way. Keeping a sense of perspective is vital for us all. Mine comes running up and down mountains for as long as I’m able. There’s nothing more humbling, literally or metaphorically, than reaching the top and realising how small we really are.

An ordinary person who gets to work with extraordinary people and gets to do extraordinary things.
To do something that others love and respect.