We describe ourselves as “the content-powered digital agency” for good reason. While our creative, user experience and technology teams are world-class, the way we approach the design and management of a digital ecosystem is unique to MXM. We believe all digital experiences require the alignment of two possible tensions: the objectives of the business and the needs of the consumer. Our strategic process is designed to yield the ultimate solution to satisfy both.

We begin by understanding your consumer’s journey—the steps they take; the inspiration or information they need; even the emotions they’re experiencing throughout the shopping, buying and ownership process. We then carefully audit the content the brand has created, evaluating its efficacy in removing friction for consumers and leading them toward high-value tasks for the brand. We rank the effectiveness of the content and identify the gaps across channels, information, tools, and stages in the journey. We develop the Content Roadmap of “what to make,” so we are not just designing a consumer-friendly ecosystem, but ensuring that it’s filled with the relevant content (in both its format and where it’s published) to drive the next best action for the business. With that information in hand, we “connect the ecosystem dots.” We don’t just think about the website, for example, although its power in driving conversion can be profound. We don’t look independently at email communications, online ad campaigns, or social platform activity. We think about how each channel in which the brand activates plays its unique role.

Our Analytics team is unmatched in their ability to design, test, and optimize the overall ecosystem to accelerate the path to purchase, and a “learning agenda” is built into the project plan before a single online ad is placed, or email sent. We think constantly about removing barriers from the transaction process, inspiring consumers, guiding them to good decisions, and moving them to action— whether online or at retail. Paid, owned and earned media all work in tandem to satisfy consumer and business needs.

While we’re passionate about that process, as we say internally, we enjoy “large projects, small projects and each other.” We are a loyal, friendly bunch, who are invested in your success, and each other’s. Our employees stay with us for years, and those who do leave frequently come back. We have an enviable retention rate for both our colleagues and our clients; we know our culture is rare and special, and we protect it fiercely. We are proud of the results we create as a team, share credit freely and value the contribution of every part of the process with equal zeal. It shows in the work we produce, the results it garners, and the relationships we build.