| Title | String of Lights |
| Agency | GMR Marketing |
| Campaign | String of Lights |
| Advertiser | GMR Marketing |
| Brand | GMR Marketing |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Advertising & Communication |
| Story | A narrative animation about the relationship between memory-making and marketing. At GMR Marketing, we make experiences that become lasting memories. Before this video launched, GMR had a pile of data, research and white papers that showed how memories can influence purchase behavior. But we didn’t have a story that could make that message resonate. |
| Media Type | Web Film |
| Length | |
| Research | Dave Bohnsack |
| Script | Jeff Bayson |
| Script | Elke Jones |
| Creative Director | Ken Black |
| Creative Director | Krista Hansen |
| Creative Director | Tarin Gessert |
| Art Direction and Design | Shannon Nickel |
| Storyboard | Shannon Nickel |
| Storyboard | Stephen Guma |
| Storyboard | Amber Webster |
| Animation and Design | Stephen Guma |
| Animation and Design | Ignacio Narbona |
| Animation and Design | Amber Webster |
| Music Composition and Sound Design | Jeff Bayson |
| Sound Mixing Engineer | Albert Leusink |
| Content Production | Caitlin Miller |
| Project Manager | April Christian |