TOP5
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Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Oct 10, 2022

1

Goldfish - Megabites 3D

We've seen some pretty great OOH executions this year and this is one of them. Zulu Alpha Kilo's new TV and OOH integrated campaign for Goldfish Mega Bites plays with mega bytes!

TitleMegabites 3D
Agency
Campaign Goldfish Mega Bites
Advertiser Campbell Canada
Brand Goldfish

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Outdoor/Out of Home
Length
2

KFC - Origins

Sharp new campaign for KFC through Havas in Paris. 'Origins' pays respect to Col. Saunders with a whole lot of fresh energy and a current vibe.

TitleOrigins
BriefKFC is a major brand in hip hop culture.So we wanted for this commercial a very modern hip hop soundtrack that would contrast anachronistically with our 1950s kitchen scene.The track also had to showcase the crispy side of KFC chicken.In the following of the first film “KFC Crispy”, we worked with our own label. A beatmaker came up with several trap instrumentals.At the same time we contacted some young MCs who came to the studio to record vocals.After several demos, we continued with Anna Kova and SOSLO, whose flow fitted perfectly with what we wanted. “Too hot for you” (in reference to the famous kfc sauce) trap track was born.The editing was then done from the music.And we even made a longer track for the streaming platforms!
Agency
Campaign Crispy
Advertiser KFC
Brand KFC

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Chief Marketing Officer (CMO) Is....le H...AN Subscribers Only
Advertising Manager P...re CA....AU Subscribers Only
Senior Brand Manager G�.....ine N...Ü Subscribers Only
Brand Manager M...se A...I Subscribers Only
Art Director J...an M...na Subscribers Only
Copywriter L....ic M...ge Subscribers Only
Account Management P....ck L...rf Subscribers Only
Account Management Ca....ne .u Subscribers Only
Account Management �...lie Ca....ud Subscribers Only
Account Management P..l ..y Subscribers Only
Strategic Planner R...in R..x Subscribers Only
Strategic Planner M...i Lo.....ef Subscribers Only
Head of Production C...ne P...t Subscribers Only
Agency Producer G�.....ine Ti.....nt Subscribers Only
Production Company Ic.....ast P...s Subscribers Only
Agency Producer Be....in Be.....ou Subscribers Only
Direction V....nt L....le Subscribers Only
Food Stylist V...�ry D...et Subscribers Only
Production Company Producer J..N D....EL Subscribers Only
Post-production Supervisor C...l Bo......lle Subscribers Only
Post Production P...er Subscribers Only
Music He....es H...S Subscribers Only
Sound Production He....es H...S Subscribers Only
3

Subaru - Long, Lonely Road - National Make a Dog's Day

Subaru in the US is the largest corporate donor to the ASPCA annually and the brand's philanthropy is a key pillar of its communications. This new work through Carmichael Lynch promotes National Make A Dog's Day on Oct 22nd.

TitleLong, Lonely Road - National Make a Dog's Day
Agency
Campaign National Make a Dog's Day: Underdogs
Advertiser Subaru Corporation
Brand Subaru

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
Media Type Television
Length
4

MOWI - MOWI

It's not all that easy to come up with a memorable campaign for fish, but Motor Kommunikation in Germany does exactly that with this quirky, zen TVC for Mowi salmon.

TitleMOWI
Agency
Campaign MOWI
Advertiser Mowi ASA
Brand MOWI

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PostedOctober 2022
Business SectorSubscribers Only
Media Type Television
Length
Director Representation
Director N...e S....lad Subscribers Only
Managing Director of Brands Andreas Johler
Brand Communication Director Emilia Schomburg
Brand Manager Marcin Krawiecki
Brand Director Kirstine Evensen
Chief Executive Officer Volker Jensen
Head of Creative Frederik Hofmann
Main Talent Kristofer Hivju
Talent Erik Sveum
Cinematography Mikael Gustafsson
Executive Producer Uli Jason Ulbrich
Producer Daniel Morais dos Santos Bruss
Assistant Producer Artemis Krull
Service Production Oslo The Film Agency
Producer Caroline Werring
Production Manager Hans Henrik Treidene
Coordinator Mattis Mandt
Photography Max Threlfall
Photography Assistant Stefan Hoeferlin
Social Media Creator Matthias Poettker
1st AD Marthe Feiring
1st AC Embrik Ellingsgard
Gaffer Levi Gawron
Best Girl Lisa Emilie Øvorjordet
Grip Anders Eide
Production Design Stein Bjøgo
Styling Lill Sofie Wilsberg
Hair & Make Up for Kristofer Hivju Svetlana Holmen
Hair & Make Up Cecillie Greve
Location Manager Yngvar Christensen & Frederik Harper
Post Production Mikko Savinainen / Grade One
Edit Aleksi Raij
Grading Sarrah Wilkman
Sound Edvard Myhre
Sounddesign / Music Adaptation El Camino Helsinki
5

Durex - Speak Up

New work for Reckitt's Durex brand that says it exactly how it is, straight-up. 'Nuff said. Creative from Havas in London.

TitleSpeak Up
Agency
Campaign Speak Up
Advertiser Reckitt Benckiser
Brand Durex

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PostedOctober 2022
Business SectorSubscribers Only
Media Type Digital
Length
Chief Creative Officer V...i M....re Subscribers Only
Executive Creative Director E...ot H...is Subscribers Only
Creative Team ..m T..k Subscribers Only
Creative Team P..l R....ns Subscribers Only
Managing Partner A...oa Wo.....rth Subscribers Only
Account Director N..k B...e Subscribers Only
Account Director B...a Ma.....ld Subscribers Only
Senior Account Manager P....ck D...an Subscribers Only
Agency Producer ..t L...ou Subscribers Only
Agency Producer F....ie Bur.......ight Subscribers Only
Strategy Director A..y C....an Subscribers Only
Junior Strategist M...n ..m H...l Subscribers Only
Head of Design L....zo F...za Subscribers Only
Designer J..h T....od Subscribers Only
Designer S...h B...er Subscribers Only
EDITOR'S PICK
+1

RNIB - Packcessible

Calling all CPG brand owners! For our +1 we selected this Clio-winning project from The&Partnership in the UK, that demonstrates how important it is to make product packaging accessible to the visually impaired.

TitlePackcessible
Agency
Campaign Packcessible
Advertiser Royal National Institute of Blind people (RNIB)
Brand RNIB

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PostedOctober 2022
Business SectorSubscribers Only
Media Type Case Study
Length
Production Company A....na S....os Subscribers Only
OOH Agency K....ic Wo.....de Subscribers Only
Experiential Marketing Agency A....nt .W Subscribers Only
Media Agency Wa.....er .K Subscribers Only
Advertising Manager M...in Wi.....ld Subscribers Only
Advertising Manager L...a F...es Subscribers Only
Advertising Manager C....al P...e Subscribers Only
Advertising Manager M....lm ..i Subscribers Only
Chief Creative Officer M...y T...r Subscribers Only
Group Executive Creative Director ..n E....tt Subscribers Only
Executive Creative Director T..y A...n Subscribers Only
Creative Team H...n Ro....on Subscribers Only
Creative Team A..m J....on Subscribers Only
Creative Team ..d P...e Subscribers Only
Head of Integrated Production C....es C...p Subscribers Only
Creative Producer ..e To.....on Subscribers Only
Head of Art M..c Do.....on Subscribers Only
Deputy Head of Art L..y ..y Subscribers Only
Designer A...e Ma....gh Subscribers Only
Designer R....rd F...er Subscribers Only
Business Director Be....ct P....le Subscribers Only
Senior Account Director C...s B....er Subscribers Only
Account Director H...ah G..y Subscribers Only
Account Manager ..y B...t Subscribers Only
Account Executive S...a B....tt Subscribers Only
Planning Partner S...h C...k Subscribers Only
Planner .d Da.....ll Subscribers Only
Producer R....rd G....an Subscribers Only
Director J...y T...ey Subscribers Only
Post-production Producer R....ta ..x Subscribers Only
Edit and Motion Graphics ..w C...y Subscribers Only
Senior Account Manager H....er Wi....ms Subscribers Only
Director, Marketing Jo....an S....tz Subscribers Only
Client Services Director J..n D..k Subscribers Only
Managing Partner O...er Ha.....ll Subscribers Only
Client Lead Ch.....te Je....es Subscribers Only
Strategy Lead L...a T...or Subscribers Only
Media Lead S....an J....ns Subscribers Only
Media Manager N..l B....rd Subscribers Only
Media Executive Kh....ah R...an Subscribers Only
Media Executive T....ny G...h Subscribers Only
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