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1
McChicken - Make McChicken Famous
Our first pick this week is new work for McDonald's in Australia from DDB, through Photoplay Films in Sydney. Refreshingly style of comms for the fast feeder, that casts the often-overlooked McChicken sandwich as the hero.
| Title | Make McChicken Famous |
| Agency | Photoplay Films |
| Campaign | Make McChicken Famous |
| Advertiser | McDonald's |
| Brand | McChicken |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Length | |
| More Information | Subscribers Only |
| Production Company | Photoplay Films |
| Chief Creative Officer | S....en .e W..f Subscribers Only |
| Creative Partner | J..k N..n Subscribers Only |
| Director | S...h A....on Subscribers Only |
2
Zoopla - Looking for an eight bed with space for entertaining?
Capitalizing on political news in the the UK this week, Zoopla is quick off the mark with a new OOH execution through Lucky Generals for its property search service. Now I wonder, who is it that needs a new home??... !!
| Title | Looking for an eight bed with space for entertaining? |
| Agency | Lucky Generals |
| Campaign | Following Boris' Resignation |
| Advertiser | Zoopla |
| Brand | Zoopla |
| Posted | July 2022 |
| Business Sector | Subscribers Only |
| Media Type | Web Advertising/Banners |
3
Santander - Back to School
Staying in the UK, new work from Santander features ageless comedic duo Ant & Dec instructing kids on financial planning in this humor-packed film. Creative from Engine.
| Title | Back to School |
| Agency | Engine UK |
| Campaign | Bank of Antandec |
| Advertiser | Santander |
| Brand | Santander |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television |
| Length | |
| Editing Company | The Assembly Rooms |
| Advertising Manager | ..n Sh....od Subscribers Only |
| Advertising Manager | M....sa N...es Subscribers Only |
| Advertising Manager | T..a B...e Subscribers Only |
| Advertising Manager | Ch......her P...er Subscribers Only |
| Advertising Manager | ..m I...ip Subscribers Only |
| Advertising Manager | J..e G...n Subscribers Only |
| Creative Partner | .o M...e Subscribers Only |
| Art Director | P..l H....ck Subscribers Only |
| Copywriter | D...d N....ld Subscribers Only |
| Strategy Director | N...la D...ll Subscribers Only |
| Account Management | W..l L...r Subscribers Only |
| Senior Account Director | K....na J....on Subscribers Only |
| Account Manager | K...y M...n Subscribers Only |
| Agency Producer | Vi....ia D...n Subscribers Only |
| Director of Photography (DOP) | S...n Ri....ds Subscribers Only |
| Director | D...an L...ey Subscribers Only |
| Producer | S...n Mo.....us Subscribers Only |
| Executive Producer | S....an M...hy Subscribers Only |
| Offline Editor | C....ie M....on Subscribers Only |
| Production Company | M...an Subscribers Only |
| Post Production | Cr....ve O....st Subscribers Only |
| Post-production Producer | Ca....ne M....ty Subscribers Only |
| VFX Artist | ..m G...on Subscribers Only |
| VFX Artist | B...k A..y Subscribers Only |
| VFX Artist | O..s Gui.......lker Subscribers Only |
| Sound Recordist | Cr....ve O....st Subscribers Only |
| Sound Engineer | D..e Ro....on Subscribers Only |
| Co-Founder and Managing Director | ..v S...u Subscribers Only |
| Associate Director | ..n S....es Subscribers Only |
4
Libresse / Bodyform / Saba - #Periodsomnia
Extending its groundbreaking work for Essity's Libresse brand, AMV BBDO once again pushes the envelope with this new execution for their new nighttime product. The brand will shortly launch in the US as Saba.
| Title | #Periodsomnia |
| Agency | AMV BBDO |
| Campaign | #Periodsomnia |
| Advertiser | Essity |
| Brand | Libresse / Bodyform / Saba |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Editing Company | Trim Editing |
| Sound | 750mph |
| Advertising Manager | T...a G....er Subscribers Only |
| Advertising Manager | L....na .e A....do L..a Subscribers Only |
| Chief Creative Officer | N...a Lo....tt Subscribers Only |
| Chief Creative Officer | Ni....as H...ey Subscribers Only |
| Copywriter / Art Director | A....la Ha......yan Subscribers Only |
| Copywriter / Art Director | L..a G...so Subscribers Only |
| Designer | S...n D...s Subscribers Only |
| Designer | ..x He.....on Subscribers Only |
| Planning Team | S....ne B...er Subscribers Only |
| Planning Team | M....ux R...l Subscribers Only |
| Planning Team | Be....ce F....lo Subscribers Only |
| Account Management Team | S...h Ho.....cy Subscribers Only |
| Account Management Team | H...n L....ey Subscribers Only |
| Account Management Team | K...e G...od Subscribers Only |
| Project Manager | D....la Lo.....no Subscribers Only |
| Agency TV Producer | E...na De....on Subscribers Only |
| Production Company | So....ch Subscribers Only |
| Director | ..m G...ig Subscribers Only |
| Producer | ..e Gr......dge Subscribers Only |
| Executive Producer | C...s W....ng Subscribers Only |
| Executive Producer | S..h W...on Subscribers Only |
| Director of Photography (DOP) | C...se I...n Subscribers Only |
| Casting | L...ne F...n Subscribers Only |
| Production Designer | M...e L...a Subscribers Only |
| Costume | H...ah E....ds Subscribers Only |
| Editor | T...as G...e C...er Subscribers Only |
| Assistant Editor | J....es S...n Subscribers Only |
| Editorial Producer | N...en K..n Subscribers Only |
| Post Production | T..e B...d A..., L...on Subscribers Only |
| VFX Supervisor | S....en G...so Subscribers Only |
| VFX Supervisor | M..e Ba....ck Subscribers Only |
| Creative Director | M..e Sk....ic Subscribers Only |
| Colorist | S...ne Gr.....ola Subscribers Only |
| 2D Team | Be....do V...la Subscribers Only |
| 2D Team | M..t S...es Subscribers Only |
| 2D Team | S...h Br.....ll Subscribers Only |
| 2D Team | W..l Ro....on Subscribers Only |
| 2D Team | J...e C...ts Subscribers Only |
| 2D Team | ..a S...ff Subscribers Only |
| 2D Team | G...t W...e Subscribers Only |
| 2D Team | R...h B....oe Subscribers Only |
| 2D Team | El....ra L....go Subscribers Only |
| 2D Team | V...a Ba....be Subscribers Only |
| 3D Team | I..r Ob......kyi Subscribers Only |
| 3D Team | Gu.....me He....er Subscribers Only |
| 3D Team | Fe....co V...ne Subscribers Only |
| 3D Team | T....ra R....an Subscribers Only |
| 3D Team | C...s W..d Subscribers Only |
| 3D Team | ..m Ph....ps Subscribers Only |
| 3D Team | N..k S....ey Subscribers Only |
| Post-production Producer | S..n J....ns Subscribers Only |
| Sound Engineer | ..m A....ll Subscribers Only |
| Sound Engineer | G....le H..l Subscribers Only |
| Sound Producer | O...ia ..y Subscribers Only |
| Music | So.....ee M...c Subscribers Only |
| Music Supervision | P...r R....rn Subscribers Only |
| Music Production | P...r R....rn Subscribers Only |
| Music Production | L..e F...a Subscribers Only |
| Managing Director, Music | ..y J...s Subscribers Only |
| Vocal | M...n W...r Subscribers Only |
| Vocal | V..a M....ga Subscribers Only |
| Vocal | Vi....ia Be....nt Subscribers Only |
| Social Editor | M..a L...d Subscribers Only |
| Business Affairs | Mi....le H...es Subscribers Only |
| PR Agency | K....um L...on Subscribers Only |
| Media Agency | Zen........edia Subscribers Only |
5
Smirnoff - Turning Up Brooklyn's Sound-System's Culture With Smirnoff
Smirnoff intersects with culture in various US cities in its 'Vodka for the People' campaign. In this edit, the brand connects with the community urban music scene in Brooklyn. Creative from Stept Studios in El Segundo, CA.
| Title | Turning Up Brooklyn's Sound-System's Culture With Smirnoff |
| Agency | Stept Studios |
| Campaign | Come On In |
| Advertiser | Diageo |
| Brand | Smirnoff |
| Posted | July 2022 |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
EDITOR'S PICK
+1
Accenture Song - On the Road Again
Our +1 this week is for an ad agency! This very entertaining film communicates the rebranding of Spanish agency Shackleton, to Accenture Song.
| Title | On the Road Again |
| Agency | Shackleton Group |
| Campaign | On the Road Again |
| Advertiser | Accenture Song |
| Brand | Accenture Song |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Corporate Communication |
| Length | |
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