The week's Top5 marketing campaigns : Jun 20, 2022

Major new fully-integrated campaign and positioning from United Airlines, that puts the brand firmly on the side of sustainability. 'Good Leads the Way' is activated across TV, print and OOH installations, touching on multiple responsible themes, from pollution to DEI. Creative and strategy from 72&Sunny.

A second execution in United's 'Good Leads the Way' repositioning focuses on the airlines' commitment to sustainable fuel.

Co-Op food stores have been around in the UK for a long time, with roots in the community as the local food shop. This campaign, through Lucky Generals, communicates that your food purchases benefit your community through scenes of social gatherings.

Actor LeVar Burton joins Osmo to promote early childhood literacy. Osmo sells educational learning toys and we liked that this ad has a serious, eloquent conversation with adults about the benefits of early-age learning. A standout campaign in the category. Creative from B-Reel.

Eye-catching and unusual print ad for McDonald's from TBWA\Paris, that is better categorized as art work! The 'reconciliation' is between the diver and the squid.

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

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• Brand: McDonald's
• Country: France

• Advertiser: McDonald's

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Title	Reconciliation
Agency	TBWA\PARIS
Campaign	Reconciliation
Advertiser	McDonald's
Brand	McDonald's
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Posted	June 2022
Business Sector	Subscribers Only
Media Type	Print
Illustrator	L...s Wa.....su Subscribers Only
Chief Creative Officer	Be....in M....al Subscribers Only
Chief Creative Officer	F....in Cl....ie Subscribers Only
Art Director	A...ey L...t Subscribers Only
Art Buyer	Is....le J....RT Subscribers Only
Senior Vice President	X...er R...ux Subscribers Only
Brand Marketing Director	J..é J....to Subscribers Only
Senior Marketing Manager	B...it K..b Subscribers Only
Managing Director	Jo....an S...g Subscribers Only
Account Director	J...e Mo....né Subscribers Only
Account Manager	Ma....eu C....es Subscribers Only
Account Executive	K...a Mi....ca Subscribers Only

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To mark Juneteenth and the emancipation of the last African American slaves in the US in 1865, our +1 spot this week is dedicated to work from the kids at Create Not Hate. The initiative was set up by Trevor Robinson and his agency Quiet Storm in the UK, to fight racism through creativity.

Quiet Storm

Quiet Storm London, United Kingdom

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• Brand: Create Not Hate
• Country: United Kingdom

• Advertiser: Create Not Hate

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Title	Racist Dog 3
Agency	Quiet Storm
Campaign	Racism is Ridiculous
Advertiser	Create Not Hate
Brand	Create Not Hate
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Posted	June 2022
Business Sector	Subscribers Only
Media Type	Print
Agency	Q...t S...m Subscribers Only
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