TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 6, 2022

1

McDonald's - McDonald’s celebrates the Queen’s Jubilee with a royal makeover

McDonald's is an official Queen's Jubilee partner in the UK. The brand's comms participation includes a new tagline, packaging and a string orchestra version of its global jingle, through Leo Burnett in London.

TitleMcDonald’s celebrates the Queen’s Jubilee with a royal makeover
Agency
Campaign Royal Makeover
Advertiser McDonald's
Brand McDonald's

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PostedJune 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
2

Schweppes - It's Apero Time

Complete with subliminal yellow tones, this beautifully-crafted spot from TBWA\Paris for Schweppes is set on a submarine!

TitleIt's Apero Time
Agency
Campaign It's Apero Time
Advertiser Orangina Suntory
Brand Schweppes

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Sound Production
Advertising Manager C...ar V...as Subscribers Only
Advertising Manager E...e S....LD Subscribers Only
Advertising Manager J...a MA....EZ GARC.........TERO Subscribers Only
Advertising Manager C...na IO....HE Subscribers Only
Account Management Jo....an S...g Subscribers Only
Agency Manager J...e Mo....né Subscribers Only
Agency Manager A...ia MAT......LLA Subscribers Only
Agency Manager L...s Ma.....rg Subscribers Only
Executive Creative Director Be....in M....al Subscribers Only
Executive Creative Director F....in Cl....ie Subscribers Only
Art Director S�.....ien G...et Subscribers Only
Copywriter Jo....in P....au Subscribers Only
Head of Creative Producer M...me B...on Subscribers Only
Creative Producer A..r Z...bi Subscribers Only
Production Company S...k F...s Subscribers Only
Director F....ik B..d Subscribers Only
Producer H...ène S...l Subscribers Only
Post Production D....al Di....ct Subscribers Only
Post-production Producer C....ta X...er Subscribers Only
Editor P...ic R..n Subscribers Only
Grade Artist D...er Le....st Subscribers Only
Head of Music and Sound O....er Le....vre Subscribers Only
Sound Producer Am....se C...Y Subscribers Only
Sound Engineer B...it M...t Subscribers Only
Sound Engineer ..x La....he Subscribers Only
Sound Engineer Ma....eu S....ez Subscribers Only
Sound Engineer Be....in Fa.....gne Subscribers Only
Sound Engineer Al.....re R....ux Subscribers Only
Music Composer T..y P...N Subscribers Only
Music Composer M...y RO.....EZ Subscribers Only
Music Publisher ..I LO.....DE Subscribers Only
Creative Director J...en G....ic Subscribers Only
Senior Art Director Ch.....phe C...TY Subscribers Only
Art Director Ch.....phe C...TY Subscribers Only
Copywriter Al.....dro C....ti Subscribers Only
Motion Designer R...an BE....AR Subscribers Only
Motion Designer J...in .e Subscribers Only
Integrated Producer F....lie R...Z Subscribers Only
Director of Photography (DOP) J..n P....on Subscribers Only
Director V....nt GA.....ARD Subscribers Only
Producer Al.....ra C....ne Subscribers Only
Post Production Pr.....ty P...s Subscribers Only
Senior Art Director S�.....ien G...et Subscribers Only
Art Director A...ey L...t Subscribers Only
Art Director M...n LE....ON Subscribers Only
Art Buyer E...e K...er Subscribers Only
Photographer C...é G....AN Subscribers Only
Photographer's Agent Z...ep re.....nts Subscribers Only
Wardrobe / Stylist Al.....ra C...I Subscribers Only
Food Stylist V...or P...ET Subscribers Only
Production E...ee Subscribers Only
Photography / Retoucher Sp.....nk Subscribers Only
3

IKEA - Night At The Fotobox

IKEA's Fotobox in Shibuya, Japan, is the company's original photo booth. Snap a pic in IKEA world, decorate it and download it to your phone for an interactive and fun keepsake. Creative from W&K.

TitleNight At The Fotobox
Agency
Campaign Night At The Fotobox
Advertiser IKEA
Brand IKEA

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
More InformationSubscribers Only
Creative Director ..x P...at Subscribers Only
Art Director S...ei K...da Subscribers Only
Copywriter ..x C....on Subscribers Only
Copywriter Y..i Ta.....hi Subscribers Only
Designer S...ei K...da Subscribers Only
Designer A....as B...nt W...h Subscribers Only
Head of Production Mi....le B...gh Subscribers Only
Agency Producer Ma....ka O...a Subscribers Only
Agency Producer S...n ..m Subscribers Only
Account Manager J...an Ca.....cia Subscribers Only
Account Manager C....ea H....hi Subscribers Only
Account Manager N...i H...no Subscribers Only
Account Manager I..o O...o Subscribers Only
Account Planner J...na F...e Subscribers Only
Studio Manager A...i Ic....wa Subscribers Only
PR M...ri S...ma Subscribers Only
Photographer V...d Vij.......aran Subscribers Only
Agency Editor J...b ..m Subscribers Only
Managing Director Y...ke S...ki Subscribers Only
Executive Creative Director S...t D....te Subscribers Only
4

Bombay Sapphire - Behind The Canvas

Bombay Sapphire aligns with art in this activation through Ogilvy Italy. The brand created the world's largest NFT, which was launched via a digital art collaborative event on Instagram Live. The engagement raised $320k in art scholarships.

TitleBehind The Canvas
Agency
Campaign Behind The Canvas
Advertiser Bacardi
Brand Bombay Sapphire

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PostedJune 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
5

AirAsia - Superhero

A fun spot from Wunderman Thompson South Asia, launching AirAsia's family rewards scheme with Tata Neupass.

TitleSuperhero
Agency
Campaign JoinTheFamily
Advertiser AirAsia
Brand AirAsia

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Cinema
Length
Chief Marketing Officer (CMO) Si.....tha B....ia Subscribers Only
Senior Creative Director P...a Sh.....mar Subscribers Only
EDITOR'S PICK
+1

Robert Glasper - Black Superhero
Doomsday

This music video from Doomsday Entertainment for artist Robert Glasper won an ADC Silver this year. The video and track highlight the persistent social injustice that plagues communities in the US. Film by production company Doomsday Entertainment in LA.

TitleBlack Superhero
Agency
Campaign Black Superhero
Advertiser Robert Glasper
Brand Robert Glasper

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PostedJune 2022
Business SectorSubscribers Only
Media Type Music Video
Length
Post Production
Production Company Do....ay Subscribers Only
Music Prod Company L..a V...a Re.....ngs Subscribers Only
Director C....ie B...er Subscribers Only
Director of Photography (DOP) L...n Tr....tt Subscribers Only
Editor Da....le Sc....ni Subscribers Only
Executive Producer Da....le H...e Subscribers Only
Executive Producer J...n C..e Subscribers Only
Producer P..l ..e Subscribers Only
Sound Designer Ch.....an S....ko Subscribers Only
Colorist A...ew C..n Subscribers Only
1st AC V....nt Br....us Subscribers Only
Production Designer H...ey Ma.....son Subscribers Only
Production Manager K....di Wh......ham Subscribers Only
Staff Producer L...y C....ga Subscribers Only
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