Best of innovative marketing : Sep 4, 2020

Play NZ - PLAY NZ - The world’s first gameplay walkthrough of a real country

TBWA\Sydney

Une visite virtuelle, mais avec de vrais personnes, comme dans un jeu vidéo.

TBWA\Sydney

TBWA\Sydney Pyrmont, Australia

Awards

9911

Brand: Play NZ
Country: Australia

Advertiser: Tourism New Zealand

Title	PLAY NZ - The world’s first gameplay walkthrough of a real country
Agency	TBWA\Sydney
Campaign	PLAY NZ - The world’s first gameplay walkthrough of a real country
Advertiser	Tourism New Zealand
Brand	Play NZ
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Gaming
Length	547 seconds
Production Company	AIRBAG
Talent/Actors	J...an De....on Subscribers Only
Talent/Actors	Ka....en B....en Subscribers Only

Burger King - Pay Cut Whopper

VML (Wunderman Thompson)

Une application qui offre des réductions en fonction de l'intensité de la crise que vous subissez.

VML (Wunderman Thompson)

VML (Wunderman Thompson) Dubai, United Arab Emirates

Awards

9722

Brand: Burger King
Country: United Arab Emirates

Advertiser: Burger King

Title	Pay Cut Whopper
Agency	VML (Wunderman Thompson)
Campaign	Pay Cut Whopper
Advertiser	Burger King
Brand	Burger King
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	40 seconds
Executive Creative Director	P...o Ma.....do Subscribers Only
CEO - MENA	N...ib B...ri Subscribers Only
General Manager	Fay......dul M...k Subscribers Only
Associate Creative Director	H...an Bi....mi Subscribers Only
Art Director	S...on S...a Me....os Subscribers Only
Designer	D...o B...es Subscribers Only
Arabic Copywriter	S..a I....im Subscribers Only
Animation/3D	S...il M...i Subscribers Only
Studio Manager	B..u N..r Subscribers Only
Senior Artworker	Ni....sh J..e Subscribers Only
Senior Digital Artworker	F...d R...n Subscribers Only
Traffic Team	S...z Kh......deh Subscribers Only
Traffic Team	Jo.....ne L...an Subscribers Only
Senior Account Director	I...k A...s Subscribers Only
Associate Account Director	Al.....ra S...e Subscribers Only
Senior Account Manager	V...n K...ni Subscribers Only
Director	Gi....no B...di Subscribers Only
Executive Producers	T...o G....si Subscribers Only
Executive Producers	Gu.....me ..u Subscribers Only
Illustration	M....us C...a Subscribers Only
Music and Sound	C...a A...o C....re Subscribers Only
	..u K...s Subscribers Only
	L...s S...r Subscribers Only
	F...pe R....de Subscribers Only
Music Composer	L..i M....en Subscribers Only

Burger King - Stevenage Challenge (Case Film)

DAVID

Faire porter sa marque, dans un jeu vidéo et sur les réseaux sociaux au stars du foot que l'on ne pourrait pas se payer autrement.

DAVID

DAVID Madrid, Spain

Awards

41057

This ad is part of the ACT Responsible Collection

Brand: Burger King
Country: Spain

Advertiser: Burger King

Title	Stevenage Challenge (Case Film)
Agency	DAVID
Campaign	Stevenage Challenge
Advertiser	Burger King
Brand	Burger King
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Date of First Broadcast/Publication	Subscribers Only
Product	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Gaming
Length	110 seconds
Production Company	Landia
Global COO	S...ia P...co Subscribers Only
Executive Creative Director	S...o R...a Subscribers Only
Executive Creative Director	A...é T...do Subscribers Only
GCD	Fe....do Pe.....aro Subscribers Only
GCD	J..n Za.....no Subscribers Only
Creative Director	F..d B...h Subscribers Only
Copywriter	L..s G....do Subscribers Only
Copywriter	Al.....er A...n Subscribers Only
Copywriter	J...d Sc....er Subscribers Only
Art Director	F...pe An.....li Subscribers Only
Art Director	P...o S...in Subscribers Only
Art Director	A...es T...yo Subscribers Only
Strategy Director	..n C...aw Subscribers Only
Account Planner	St.....ie Sa....or Subscribers Only
Jr. Planner	V....sa A...al Subscribers Only
Account Director	S....ne R..a Subscribers Only
Management Supervisor	J...y G...l Subscribers Only
Head of Global Production	Ve....ca B...h Subscribers Only
Production Company Producer	M...na Ro.....es Subscribers Only
Senior Business Affairs Manager	B....ra K....is Subscribers Only
Advertising Manager	E..c Hi.....orn (....er K...) Subscribers Only
Global CMO	Fe....do M....do Subscribers Only
Head of Global Brand Marketing	M....lo P...oa Subscribers Only
Sr. Brand Manager of Global Marketing	R....io M...na Subscribers Only
Sr. Brand Manager of Global Marketing	M..y T...s Subscribers Only
President	C...s F....zo Subscribers Only
Head of Marketing	R...to R...i Subscribers Only
Lead Marketing Communications	D...o S...ez Subscribers Only
Director, Media	J...e .. Ol....ra Subscribers Only
Social Media Digital Marketing	F...ia G....er Subscribers Only
Media Marketing	Ma....ne Mc.....tt Subscribers Only
Director	R...er P...c .y ..e Mo....nt Subscribers Only
Executive Producer	N..o C....he Subscribers Only
Agency	DAVID Madrid & Miami
Global CCO & Partner	Pancho Cassis
Global COO	Sylvia Panico
ECD	Saulo Rocha, André Toledo
GCD	Fernando Pellizzaro, Jean Zamprogno
CD	Fred Bosch
Copywriter	Luis Giraldo, Alexander Allen, Jared Schermer
Art Director	Pedro Sattin, Andres Tamayo
Head of Social	Alex Sanchez
Strategy Director	Jon Carlaw
Planner	Stephanie Salvador
Jr. Planner	Vanessa Amaral
Group Account Director	Stefane Rosa
Management Supervisor	Jenny Gobel
Head of Global Production	Veronica Beach
Producer	Marina Rodrigues
Senior Business Affairs Manager	Barbara Karalis
CLIENT	Burger King
Global CMO	Fernando Machado
Head of Global Brand Marketing	Marcelo Pascoa
Sr. Brand Manager of Global Marketing	Rogelio Magaña
Sr. Brand Manager of Global Marketing	Mary Toups
President, Burger King North America	Chris Finazzo
Head of Marketing, North America	Renato Rossi
Lead Marketing Communications	Diego Suarez
Director, Media & Social Channels	Jorge R. Oliveira
Social Media Digital Marketing	Flavia Guetter
Media Marketing	Madeline McDermott
Production Company	Landia
Director	Render Panic by The Movement
Executive Producer	Nico Cabuche
Producer	Alberto Lopez Garrido
DOP	Oriol Barcelona
Post-Production Company	Metropolitana
Editor	Pablo Marchetto
Post Producer	Alvaro Monzon
CGI	The Cathedral
Animation Studio	Mr. Klauss
Music	Twenty Below Music
Composers	R Gigante, R Irving, A Gigante
Audio Mix	Heard City
Mixer	Evan Mangiamele, Eric Warzecha
Producer	Andi Lewis
Executive Producer	Sasha Awn
Music Production Company	Jamute
Music Producers	James Pedrozo Pinto, Daniel Telles and Thiago Lester
Executive Producer	Alejandro Ramos Lepez
Sound Engineers	Otavio Bertolo, Fernanda Galetti and Rafael Laurenti
Production Coordinators	Juliana Zuppo and Cassia Garcia
Digital Production Studio	Unicorns & Unicorns
Technical Director	Sun Komen
Head of Development	Ralph Kuijpers
Art Director	Ceara Adamson
PR	Alison Brod Marketing and Communications (ABMC)
Media	Horizon Media & Scout
Director, Digital, Horizon Media	Brian Zai
Account Executive, Scout	Nico Amantia
Social Media Agency	MullenLowe U.S.
Chief Creative Officer	Mark Wenneker
Executive Creative Director	Tim Vaccarino
Executive Creative Director	Dave Weist
SVP, Creative Director	Enrique Camacho
Associate Creative Director	Cody Dummer
Copywriter	Vanessa de Beaumont
Senior Social Strategist	Jimmy George
Social Content Writer	Arielle Mulgrew
Community Manager	Katie Nisbet
Community Manager	Hannah Beardsley
Director of Print Production	Aidan Finnan
Senior Business Affairs Manager	Amy Keddy
Assistant Project Manager	Morgan Playle
VP, Account Director	Kerry McKibbin
Account Director	Alison Whisenant
Account Executive	Leila Chee

Fanta - The Snack Saga

.

Un jeu où la voix vous permet de faire avancer le personnage.

. São Paulo, Brazil

12438

Brand: Fanta
Country: Brazil

Advertiser: Coca-Cola Company

Title	The Snack Saga
Agency	.
Campaign	The Snack Saga
Advertiser	Coca-Cola Company
Brand	Fanta
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Gaming
Length	99 seconds

Hellmann's - Hellmann's vs. Virtual Food Waste

O

Une marque alimentaire communique sur Animal Crossing tout en faisant une bonne action en réel.

O Toronto, Canada

7789

This ad is part of the ACT Responsible Collection

Brand: Hellmann's
Country: Canada

Advertiser: Unilever

Title	Hellmann's vs. Virtual Food Waste
Agency	O
Campaign	Hellmann's vs. Virtual Food Waste
Advertiser	Unilever
Brand	Hellmann's
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Length	72 seconds
Chief Creative Officer	B...n M...ay Subscribers Only
Art Director	Ph....pe O'....ke Subscribers Only
Copywriter	..n D...op Subscribers Only
Designer	..m S...n Subscribers Only
Designer	C....on W...an Subscribers Only
Chief Strategy Officer	..m K...y Subscribers Only
Senior Strategist	T...i S..r Subscribers Only
Senior Partner, Group Account Director	A...a G...l Subscribers Only
Account Director	B..h B...ch Subscribers Only
Account Executive	K...l S....lu Subscribers Only
Account Coordinator	R....ca T....rs Subscribers Only
Post Production	E..c Th....on Subscribers Only
Global Managing Director	St....ane O...n Subscribers Only
PR Agency	E....an Subscribers Only
VP, Marketing	Ch.....an Ba......ank Subscribers Only
Marketing Director	G..a K...ff Subscribers Only
Senior Brand Manager	K....en D...ga Subscribers Only
Brand Manager	A...da Ga.....ho Subscribers Only
Advertising Manager	..n G...am Subscribers Only