TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 20, 2024

1

Singa - Laïla

L'histoire de Laïla qui, en arrivant en France, doit faire face à une dure réalité car une personne réfugiée met en moyenne 10 ans à retrouver sa situation socioprofessionnelle. N°1

TitleLaïla
Agency
Campaign 10 years lost
Advertiser SINGA
Brand Singa

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
Media Type Web Film
Length
MarketSubscribers Only
SoundtrackSubscribers Only
More InformationSubscribers Only
Director J...ôme G....nd Subscribers Only
Director of Photography (DOP) ..�o L...n Subscribers Only
Chief Strategy Officer P...re Be.....eur Subscribers Only
CEO/CCO J...ôme G....nd Subscribers Only
Creative Director R..mi La....lt Subscribers Only
Copywriting M..a Pa.....rd Subscribers Only
Copywriting Ch.....te S..e Subscribers Only
Copywriting L..m .a M..a R...a Subscribers Only
Copywriting L...s Did.......ent Subscribers Only
Photographer L...s C....in Subscribers Only
2

Association L'Enfant Bleu - The Hidden Story

L'histoire du doudou d'Emma qui, en invitant à une seconde lecture, a permis une prise de conscience et une action pour empêcher le partage de photos d'enfants sur les réseaux sociaux. N°2

TitleThe Hidden Story
Agency
Campaign The Hidden Story
Advertiser Association L'Enfant Bleu
Brand Association L'Enfant Bleu

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Agency
President Is....le D...é Subscribers Only
Managing Director L...a M...n Subscribers Only
President G....el C....ge ..O A....ck Subscribers Only
President St....ane G...ry Subscribers Only
Chief Creative Officer F....ce Pl.....es Subscribers Only
Copywriter R...in Jo......ult Subscribers Only
Brand Director ..o M....ni Subscribers Only
Production Supervisor R..e F....ey Subscribers Only
Chief Operating Officer (COO) E...ic De.....�re Subscribers Only
Art Director N....as M....ot Subscribers Only
Art Director Ca....ne V...er Subscribers Only
Art Director E...n T...as Subscribers Only
Illustrator C...é Me.....lli Subscribers Only
MOTION DESIGN L..n R...al Subscribers Only
Strategic Planner H..o S..z Subscribers Only
The Hidden Story ENFANT BLEU
President Isabelle DEBRÉ
Managing Director Laura MORIN
Agency Havas Play
President & CEO Stéphane GUERRY
Chief Operating Officer Emeric Deminière
Chief Creative Officer Fabrice PLAZOLLES
Copywriter Romain JOUFFRIAULT
Art Director Nicolas MAITROT
Art Director Coraline Vacher
Junior Art Director Erwan Thomas
Illustrator Chloé Mencarelli
Motion Designer Lynn Rammal
Brand Director Ugo MEDIONI
Strategic Planner Hugo SAEZ
Head of influence and PR Audélia LELOUP
Influence Manager Céline Tran
Media Agency Havas Media France
Co-CEO Caroline Le Moal & Marion Haan
Head of OOH Isabelle Pires
Publisher Havas Edition
Director of publication Etienne CURTIL
Production supervisor Marie GLATT JAMET & Rose-Aimée GEMAIN
Display director Isabel PIRES
3

Ministères sociaux - C'est un secret

Toutes les trois minutes, un enfant est victime d'inceste, de viol ou d'agression sexuelle. Ne gardez pas le secret, au moindre doute, agissez. N°3

TitleC'est un secret
Agency
Campaign Les violences sexuelles sur les enfants sont un secret trop bien gardé
Advertiser Ministères sociaux
Brand Ministères sociaux

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ResultSubscribers Only
Media Type Web Film
Length
Executive Creative Director P...al C...ry Subscribers Only
Art Director M...ot Ho....nn Subscribers Only
Copywriter J...en A...r Subscribers Only
Director of Strategy M...me D...ET Subscribers Only
Direction H...é P...et Subscribers Only
Account Director M...ne M...er Subscribers Only
Consulting O...ane C...in Subscribers Only
Production Company B....ts Pr.....ion Subscribers Only
Sound Production E....ne .e Na....il Subscribers Only
4

La Fondation des Femmes - Chaque pas est une victoire

Un film qui rend hommage aux combats menés au quotidien par les associations féministes et qui salue chaque petits pas faits en faveur du droit des femmes. N°4

TitleChaque pas est une victoire
Agency
Campaign Chaque pas est une victoire
Advertiser Fondation des Femmes
Brand La Fondation des Femmes

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
5

Victimes & Citoyens - Les Mots Qui Blessent

L'histoire d'un choix, après une soirée festive et arrosée entre deux amis : empêcher celui qui a trop bu de rentrer au volant ou le laisser partir parce que finalement c'est plus simple. N°5

TitleThe words that hurt (English ST)
Title (original language)Les Mots Qui Blessent
Agency
Campaign The words that hurt
Advertiser VICTIMES & CITOYENS
Brand Victimes & Citoyens

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Story (original language)Subscribers Only
Philosophy (original language)Subscribers Only
Media Type Web Film
Length
Advertising Manager J...en Th....lt Subscribers Only
Advertising Manager Ch.....phe T...s Subscribers Only
Founder / President O....er L...z Subscribers Only
Founder / Director of Strategy C....ent A...rd Subscribers Only
Founder & Creative Director A....ne D...ye Subscribers Only
Production Company S...b Subscribers Only
Executive Producer / Founder E....rd Ch.....ng Subscribers Only
Executive Producer / Founder N....as T..y Subscribers Only
Director D...d F....ay Subscribers Only
Production Director L..a Ma.....do Subscribers Only
Production Manager A...is P....ET Subscribers Only
Production Coordinator H..o D...d Subscribers Only
Production Team B...n T....IÉ Subscribers Only
Production Team G...an BE.....NET Subscribers Only
Production Team A...ea P...K Subscribers Only
1st AD E....rd T...AN Subscribers Only
Director of Photography (DOP) J...en M....ce Subscribers Only
1st AC J...e A...ux Subscribers Only
1st AC A...�se G...IL T...S Subscribers Only
DIT Ve....ca T...N Subscribers Only
Steadicam Gu.....me QU.....INI Subscribers Only
Chief Electrician S�.....ien CO....IN Subscribers Only
Electrician Fr....is GU.....IN Subscribers Only
Electrician L....nt M...K Subscribers Only
Electrician M...il C...IN Subscribers Only
Chief Machinist F....ce M...OT Subscribers Only
Machinist C....ent DE....ES Subscribers Only
Sound Engineer R....ël C....IN Subscribers Only
Chief Decorator L...e L....te Subscribers Only
Props A..l D...AS Subscribers Only
1st Assistant Decorator L....eï G....LT Subscribers Only
2nd Assistant Decorator L..y C..Z Subscribers Only
Wardrobe / Stylist S...h Z...UR Subscribers Only
Make-Up Artist J..n Bui.......mey Subscribers Only
Sound Production ..E ..G Subscribers Only
Media Agency T...s Subscribers Only
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Gustave Roussy - Une Histoire vraie (320s)

Le Père Noël dans une histoire très touchante sur le cancer. N°6

TitleA True Story (320s (English subt)
Title (original language)Une Histoire vraie (320s)
Agency
Campaign A True Story
Advertiser Gustave Roussy
Brand Gustave Roussy

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
PhilosophySubscribers Only
Philosophy (original language)Subscribers Only
ProblemSubscribers Only
Problem (original language) Subscribers Only
Media Type Television & Cinema
Length
Chief Creative Officer M...o Ve.....lli Subscribers Only
Chief Executive Officer (CEO) M...o Ve.....lli Subscribers Only
Advertising Manager F....ce B....si Subscribers Only
Production Company Ic.....ast P...s Subscribers Only
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: