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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Jan 10, 2024

1

Gustave Roussy - A True Story (320s (English subt)

This heartfelt film from Publicis Conseil aims to break down misconceptions that a cancer diagnosis always means death through an unexpected character, Santa.

TitleA True Story (320s (English subt)
Title (original language)Une Histoire vraie (320s)
Agency
Campaign A True Story
Advertiser Gustave Roussy
Brand Gustave Roussy

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
PhilosophySubscribers Only
Philosophy (original language)Subscribers Only
ProblemSubscribers Only
Problem (original language) Subscribers Only
Media Type Television & Cinema
Length
Chief Creative Officer M...o Ve.....lli Subscribers Only
Chief Executive Officer (CEO) M...o Ve.....lli Subscribers Only
Advertising Manager F....ce B....si Subscribers Only
Production Company Ic.....ast P...s Subscribers Only
2

Guinness - Foot Pints

Guinness and AMV BBDO gives us a clever way to find the nearest pub, just look for the pint tracks!

TitleFoot Pints
Agency
Campaign Foot Pints
Advertiser Diageo
Brand Guinness

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
3

Marcus Thomas - Save Play

To spark creativity among children during the holiday season, Marcus Thomas decorated empty boxes with visual messages and delivered them in 80+ Cleveland communities.

TitleSave Play
Agency
Campaign Save Play
Advertiser Marcus Thomas
Brand Marcus Thomas

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PostedJanuary 2024
Business SectorSubscribers Only
Media Type Web Film
Length
4

VisitLEX - Hey Aliens, Look at Lexington

Bringing together a myriad of experts, Cornett and VisitLEX transmitted a message to space, showcasing Lexington, Kentucky as the ideal location for extraterrestrial travelers.

TitleHey Aliens, Look at Lexington
Agency
Campaign Look at Lexington
Advertiser VisitLEX
Brand VisitLEX

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PostedJanuary 2024
Business SectorSubscribers Only
Media Type Case Study
Length
5

McDonald's - The Big Mac Signature

Using a technique called Dynamic Time Warp, McDonald’s Sweden combined 256,000 fans suggestions into a signature for the iconic Big Mac.

TitleThe Big Mac Signature
Agency
Campaign The Big Mac Signature
Advertiser McDonald's
Brand McDonald's

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Be inspired by the best creative work from around the world.

PostedJanuary 2024
Business SectorSubscribers Only
Media Type Case Study
Length
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