Title | A warning from the future |
Agency | McCann Health |
Campaign | A warning from the future |
Advertiser | GSK Consumer Healthcare |
Brand | Cervical cancer vaccine |
Posted | June 2018 |
Business Sector | Health & Pharmaceutical Products |
Story | Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated. |
Media Type | Ambient |
Length | |
President | Connie Lo |
Executive Creative Director | Wendy Chan |
Group Head | Samson Du |
Art Director | Yinhao Wang |
Account Manager | Susie Zhao |
Technology Director | Ng KitBun |
Producer | Vanessa Wen |
Agency Producer | Dora Zhou |
Associate Account Director | Verena Lam |
Creative Director | Chanfron Zhao |
Group Creative Director | Danny Li |