| Story | Vueling, belonging to the IAG group and official airline of the French rugby team in the Six Nations Championship, has launched a new campaign called "Le Grand Vol" (The Great Flight), produced by advertising agency Ogilvy Barcelona. The campaign features Damian Penaud, the winger of the male French rugby team, as the main character, and Sebastian Chabal, one of the most popular stars in the sport, as the narrator and voice of this collaboration. “Le Grand Vol” is structured in a "miniseries" format, corresponding to the three parts that take place when taking any flight: the take-off, the flight, and the landing. At the same time, the campaign captures three different challenges that arise during any rugby match, and how the players overcome those situations. The creative proposal of this campaign is the fusion of the language of flying and the emotion of rugby. This unifies two seemingly different worlds and ensuring the campaign message transcends beyond rugby fans. |