| Title | Words of Welcome |
| Agency | DDB Berlin |
| Campaign | Words of Welcome |
| Advertiser | Verein für Berliner Stadtmission |
| Brand | Verein für Berliner Stadtmission |
| Posted | December 2016 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Act18, refugees, words, welcome, Syria, help, charities, translation, |
| Story | Words of Welcome is a design concept that turns every aid donation into a German language lesson. Together with language experts, the agency developed a phonetic system that combines the Arabic and German languages. Labels with phonetic transcriptions of the product’s name were then affixed to essential items such as tooth paste, soap and baby bottles. By reading these labels aloud in Arabic, refugees could instantly pronounce the word in perfect German. |
| Media Type | Case Study |
| Length |
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