Gabriel Eduardo Gonzalez Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
The importance of being a juror in PHNX lies in the ability to stay at the forefront of advertising, thus being able to understand and judge the challenges it faces in new generations, thereby possessing the criteria to evaluate correctly.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
The diversity of professionals and creatives provides a broad spectrum in judging, offering different viewpoints that remove biases often found among advertisers. This makes PHNX a festival where truly effective advertising emerges as the winner.
What do you think of the idea of free entry until the shortlist stage?
The free entry facilitates the participation of many low-cost campaigns or independent agency work, providing an opportunity and a window of visibility for many creatives who do not have the resources or tools for it.
How would you define the perfect PHNX Awards winner?
The perfect winner is one who creates a campaign completely understandable to the entire audience and remains in their memory.
What is having the biggest impact on creative trends at the moment?
From my perspective, the use of Artificial Intelligence is the advertising boom of now. For better or worse, it's a tool we must leverage, albeit with ethical and responsible intentions.
Who would you nominate as your two or three “creatives of the year”?
Edwin Romero and Alejandro Camelo, both from Colombia.
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