| Title | The toll for recklessness |
| Advertiser | N/A |
| Brand | Autarquia Municipal de Trânsito e Cidadania |
| Date of First Broadcast/Publication | 2024 / 1 |
| Story | Every choice carries a price. Revealing the stark truth of 10,000 lives lost yearly due to drunk drivers in Brazil, Autarquia Municipal de Trânsito, a local transit authority, implores every civilian to recognize the invaluable worth of life. Creative Director: Kendy Shirasu Head of Creative: Michel Barba Art Director: André Gonçalves Copywriter: Laila Abdalla Social Media: Marina Mota Strategic Planner: Jessé Magalhães Account Executive: Matheus Falcão |
| Media Type | Digital |
| Copywriter | Laila Abdalla |
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