| Title | Unforgettable Lights |
| Agency | VML Chile |
| Campaign | Unforgettable Lights |
| Advertiser | Movistar |
| Brand | Movistar Chile |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Telecommunications Services |
| Philosophy | Every year during October, Movistar strengthens its efforts to raise awareness about Breast Cancer and the importance of self-examination and early detection. In this context, and with creativity by VMLY&R Santiago, the Movistar Arena turned its dome lights on again, after months with them turned off due to the current context, to show the breast self-examination movements in a practical and effective way. The action was complemented with tips for its execution and information about the disease. In this way and with its amplification through TV, social media, and digital media, the campaign widely disseminated the fundamental concepts about Breast Cancer: the importance of prevention, early detection, and the need for self-examination once a month. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | Raimundo Undurraga |
| Creative Director | Johann Hotz |
| Creative Director | Rafael Pabón |
| Copywriter | Eduardo Muñoz |
| Art Director | Kenny Hernández |
| Account Director | Oriol Abella |
| Production Company | La Fuerza |
| Executive Producer | Jose Barake |
| Advertising Manager | Paula Callejas |
| Advertising Manager | Iria Romar Pais |
| Advertising Manager | Carmen Gloria Vargas |
| Advertising Manager | Erick Jara |