Kia EV6 GT - "Limitless Brochure"

Innocean Worldwide Italy

Innocean Worldwide Italy Milano, Italy

10805

Title	Limitless Brochure
Agency	Innocean Worldwide Italy
Campaign	Limitless Brochure
Advertiser	Kia Motors
Brand	Kia EV6 GT
Date of First Broadcast/Publication	2023 / 10
Business Sector	Cars
Story	To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints.
Media Type	Digital
Length	109 seconds
Creative Director	Alan Dindo
Art Director	Eugenio De Riso
Copywriter	Cristiano Matrone
Account Director	Gianmarco Salina
CONTENT MANAGER	Fabiana Rossi
Digital Account Manager	Federica Pirola
Art Director	Carmen Di Lingua
Creative Director	Alan Dindo
Art Director	Eugenio De Riso
Copywriter	Cristiano Matrone
Account Director	Gianmarco Salina
CONTENT MANAGER	Fabiana Rossi
Digital Account Manager	Federica Pirola
Art Director	Carmen Di Lingua