Article 19 - "The Last Trip"

Grey Worldwide Mexico

Grey Worldwide Mexico Mexico City, Mexico

2766

This ad is part of the ACT Responsible Collection

Brand: Article 19
Country: Mexico

Advertiser: Article 19

Title	The Last Trip
Title (original language)	El último viaje
Agency	Grey Worldwide Mexico
Campaign	The Last Trip
Advertiser	Article 19
Brand	Article 19
Date of First Broadcast/Publication	2024 / 4
Business Sector	Human Rights
Philosophy	The campaign presented in Mexico on the occasion of World Press Freedom Day seeks to honor the memory of the 163 journalists murdered since 2000. The shocking short film of almost four minutes narrates the last days of Moisés Sánchez as a taxi driver and tells a plot with an unexpected turn, revealing that his disappearance and murder were a consequence of his journalistic work.
Media Type	Web Film
Length	228 seconds
Production Company	Oriental Films Mexico
Global Head of Creative Excellence	Maru Sokolowski
Global Chief Creative Officer	Gabriel Schmitt
Creative Partner	Diego Medvedocky
Global Senior Creative Manager	Catrina Ramos
Global Craft Partner	Costanza Rossi
Global Producer	Emiliano Alvarenga
Chief Executive Officer (CEO)	Coral Arnedo
Chief Creative Officer	Alexis Ospina
Executive Creative Director	Mauricio Guerrero
Creative Director	Gerardo Vila
Creative Director	Daniela Briseño
Copywriter	Osvaldo Lemus
Copywriter	Rodrigo Montoya
Art Director	Francisco Escalante
Head of Production	Julieta Napoli
Assistant Producer	Leah Pages
Account Director	Maritza Velásquez
Director	Yupi Segura
Director	Marindia
Executive Producer	Mauri Clavijo
Executive Producer	Paola Ortega
Executive Producer	María Lezaca
Director of Photography (DOP)	Pedro Luque
Line Producer	Israel Capi
Production Art Director	Amilcar Espadasi
Production Coordinator	Marcela Navarro
Director of Post Production	Pedro Aragón
Colorist	Chema Alba
Music	Paola Decanini
Sound Designer	Pablo Lach
Voice	Marcos Duarte