Title | Grand openings |
Agency | Cossette Communication-Marketing |
Campaign | Grand Openings |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Retail, Distribution & Restaurants |
Story | Inspired by the success of 2021’s Grand openings campaign for McDonald’s Canada, Cossette developed a new series of visuals and a toolkit for franchisees to celebrate the inauguration of new locations and the reopening of renovated restaurants across Canada. The visuals evoke the pleasure of celebrating by displaying a burst of confetti—a universal symbol of joyous occasions. Featured are iconic McDonald’s menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin. |
Media Type | Newspaper |
Market | Canada |
Executive Creative Director | Anne-Claude Chénier |
Executive Creative Director | Alexandre Gadoua |
Executive Creative Director | Jason Hill |
Creative Director | Alexandre Jutras |
Creative Director | Cedric Audet |
Copywriter | François Julien Rainville |
Art Director | Philippe Leblanc |
Account Director | Natalie Azoulay |
Product Manager | Catherine Benda |
Agency Producer | Audrey Blackburn |
Photographer | Mathieu Lévesque |
Set Designer | Pascal Brousseau |
Producer | Eliane Sauvé |
Lighting | Renaud Lafrenière |
Retoucher | Mathieu Lévesque |
BTS | Bruno Destombes |
Rigging | Renaud Robert |
Advertising Manager | Mélissa Hains |
Marketing Specialist | Andréanne Gilbert |
Marketing Specialist | Annie Woang |