Title | The Black Elevation Map |
Brief | The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of The Culture as elevation. The platform takes cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the United States. The greater the density of data, the higher the elevation. |
Agency | Performance Art |
Campaign | The Black Elevation Map |
Advertiser | Black & Abroad |
Brand | Black & Abroad |
Posted | November 2022 |
Business Sector | Transport, Travel and Tourism |
Story | Black & Abroad is among the world’s most prominent niche-audience travel brands. Known for its international trips to Latin America, Europe and Africa – and its provocative “Go Back To Africa” campaign – the company has been redefining experiences for the modern Black traveler since 2015. |
Media Type | Digital |
Chief Creative Officer | Eric Martin |
Founder | Eric Martin |
Chief Strategy Officer | Kent Johnson |
Founder | Kent Johnson |
Advertising Agency | Performance Art |
Chief Creative Officer | Ian Mackenzie |
Associate Creative Director | Pedro Izzo |
Copywriter | Hemal Dhanjee |
Copywriter | Tobi Adebowale |
Copywriter | Paula Purdon |
Copywriter | Jasmine Mans |
Associate Creative Director | Benson Ng |