White Claw x TOMBOGO - "White Claw Lookbook"

VCCP US

VCCP US New York, United States

1165

Brand: White Claw x TOMBOGO
Country: United States

Advertiser: White Claw Hard Seltzer

Title	White Claw Lookbook
Agency	VCCP US
Campaign	White Claw x TOMBOGO
Advertiser	White Claw Hard Seltzer
Brand	White Claw x TOMBOGO
Posted	December 2023
Business Sector	Alcoholic
Story	Hard seltzer isn’t the first thing that comes to mind when we think of fashion and arts. Until now. White Claw is disrupting the fashion industry through a new partnership with TOMBOGO featuring an entire capsule collection. Developed in partnership with White Claw’s strategic and creative agency of record, VCCP US, as well as Edelman, Haworth, and Ten35, the collection drops today with a kick-off event at Maps Wynwood in tandem with one of Miami’s biggest weeks of the year. HighSnobiety facilitated the partnership. The activation will feature a pop-up art installation showcasing the capsule collection, a White Claw bar exclusively serving vodka, and a custom t-shirt station in a custom-branded venue. Denzel Curry, a Miami-born and raised rapper best known for his songs “Ultimate” and “Walkin,” will headline a performance at White Claw Mainstage. Each piece of the collection features custom can tabs in the White Claw brand flavors with logos placed on the corners. Contrast stitching incorporates White Claw’s famous color-coded tabs to pull together the core pieces, including pockets to specifically fit a White Claw can. The streetwear collection includes a button-down shirt, jacket, and pants. There will also be one of a kind pieces including a jeweled necklace, earrings and bracelet, as well as a belt made entirely out of can tabs. The launch comes on the heels of White Claw’s initial partnership with TOMBOGO to launch a CLAW bag during New York Fashion Week.
Media Type	Print
Chief Creative Officer	Jed Grossman
Head of Account Management	Jordan Wood
Group Creative Director	Gianmaria Schonlieb
Account Director	Xi Chen
Account Director	Allegra Dowding
Strategy Director	Luke Alexander-Gross
Design Director	John Olson
Account Manager	Emily Inzero
Creative Director	Nikki Mirsaeid
Chief Strategy Officer	Jonny Shaw
Strategy Director	Kenny Lloyd
Content Creator	Greer Hiltabidle
Content Creator	Madeleine Fournier
Designer	Dana Johnson
Account Director	Jacob Cochran
Brand Partnerships Director	Matthew Talomie
Strategy/Planning	Edelman
Marketing Director	Chelsea Nemec
Strategy/Planning	Ten35
Senior Account Executive	Maya Gossett
Account Supervisor	Marilyn Vazquez
Strategy/Planning	Haworth
Media Director	Amanda Pederson