| Title | Martial Arts |
| Agency | BBH |
| Campaign | Whoosh |
| Advertiser | Tesco |
| Brand | Whoosh |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Drugstores, Specialty Stores |
| Story | Tesco continues to hero home hobbyists in the next instalment of its ongoing marketing activity for on-demand delivery service, Whoosh. Once again, we’re back in the homes of urbanites who have far better things to do pursuing their passions, than popping to the shops. In Martial Arts, our young Karate ‘pro’ just wants to stay home to master her skills. Yes, it took her four years to move beyond a white belt. And yes, she has no idea if she’ll ever move from yellow to green. But that hasn’t stopped her transforming her living room into a home studio, or throwing herself into every move. The campaign will run as sponsorship idents for Channel 4 Comedy, with further activity planned across the year. Directed by Daniel Lundh, the work was overseen by BBH’s deputy executive creative director Felipe Guimaraes, art directed by Laura Canciglia, and written by Hannah Worthington. |
| Media Type | Television & Cinema |
| Length | |
| Media Agency | EssenceMediacom |
| Chief Creative Officer | Alex Grieve |
| Executive Creative Director | Felipe Guimaraes |
| Producer | Toby Courlander |
| Sound Engineer | George Castle |
| Business Lead | Andrew Connolly |
| Creative Director | Adam Newby |
| Director of Photography (DOP) | Patrick Meller |
| Editor | Tim Swaby |
| Art Director | Adrien Raphoz |
| Copywriter | Grant Codron |
| Group Strategy Director | Saskia Jones |
| Colorist | Alex Gregory |
| Print Producer | Rachel Clarke |
| Director | Daniel Lundh |
| Executive Producer | Stitch Richardson |
| Senior Strategist | Emily King |
| Account Director | Millie Dann |
| Post-production Producer | Ellie Thwaites |
| Account Manager | Oliver Hathorn |
| Agency Producer | Sammi Roberts |
| Production Designer | Olly Hogan |
| Music Composer | Ludwig Jonsson |
| Production Company | Spindle |
| Post Production | No.8 |
| Color Grade Company | No.8 |
| Music | Stable Sounds |