Title | Surfing Through The Odds |
Agency | Coming Soon |
Campaign | Surfing Through The Odds |
Advertiser | Betclic x Shutterstock x Soma Surf |
Brand | Betclic x Shutterstock x Soma Surf |
Date of First Broadcast/Publication | 2023 / 10 |
Business Sector | Online Leisure & Entertainment Services |
Philosophy | Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank. Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing. The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection. This collection is available on the Shutterstock website (www.shutterstock.com/search/lifestyle?contributor=SOMA+surf-therapy) and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé. |
Media Type | Branded Content |
Length | |
Advertising Manager | Francisca Sequeira |
Advertising Manager | Rita Xavier |
Advertising Manager | Ricardo Malaquias |
Advertising Manager | Francisco Faria |
Advertising Manager | Ricardo Domingues |
Founder / Executive Creative Director | PEDRO BEXIGA |
Founder / Executive Creative Director | Marcelo Lourenço |
Advertising Manager | Aiden Darne |
Advertising Manager | Adam Barnett |
Producer | Noelia Lage Vazquez |
Client Success Manager | Ana Roseira |
Producer | Nailah Blissett |
Producer | Anco Henning |
Photographer & Videographer | Ana Catarina |
2nd Photographer, Videographer and DIT Documentary Director | Thiago Theophilo |
Director | Ana-Filipa Domingues |
Director of Photography (DOP) | Bryan Garrick Little |
Documentary Water Cinematographer and 1st AC | Diogo Domingues |
Documentary 3rd Camera and BTS | Nic Eve |
Sound Recordist | Khanya Cona |
Editor | Sanki Razer |
Editing Company | LaLoca Post House |
Senior Editor | Neto Jones |
Assistant Editor | Francisco Camacho |
Colorist | Aline Biz |
Sound Design and Mix | Thiago Duar |
Sound Design and Mix | Bruno Lima |
VFX Artist | Luis Villanova |
Online Editior | Neto Jones |
Post-production Supervisor | Hayley Struck |
Post-production Producer | Rachael Williams |
Stock Editor and Colourist | Allex Alison |
Retoucher | Ryan Tacay |
Roto Artist | Ethan Chang |
Stock Post-Production | Shutterstock Studios |
Client Partner | Maria Inês Franco Blazer Rodrigues |
Senior Director, Enterprise Marketing | Selena LoRusso |
Director, Enterprise Marketing | Alexandra Rivera |
Advertising Manager | Meeckel Beecher |
Communications Manager | Srey Dasgupta |
Global Head of External Communications | Lori Rodney |
Content Solutions Lead | Ilias Kountoupis |
Mgr, Contributor Strategy | Kristie McCrory |
Sr Content Editor | Yun Sun Park |
Social Media Specialist | Taylor Bickett |
Associate Creative Director | Nicole Dai |
Copywriter | Francisca Ovalle |