Advertising Manager
at
Volkswagen AG
| Title | Das Chair |
| Agency | Try Reklamebyrå |
| Campaign | Das Chair |
| Advertiser | Volkswagen |
| Brand | Volkswagen Commercial Vehicles |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Automotive |
| Story | Having a VW as a workplace comes with a lot of benefits: A comfortable seat, state of the art entertainment system, safety and assistant technology, and perhaps most important of all – you get to drive all day. We wanted to show procurement directors and decision makers of companies big and small what our cars had to offer, but in a way that better suited to their day-to-day job.And so, Das Chair was born. An office chair designed to recreate the feeling of working in a Volkswagen for those who aren’t lucky enough to drive one for work.The chair was a vehicle, literal and metaphorical, that let us talk about all the benefits of driving a Volkswagen, and engage our audience in a way a regular car commercial never could. |
| Media Type | Product Design/Development |
| Length | |
| Production Company | DEPT Oslo |
| Production Company | HAKIMAKI |
| Production Company | OIOIOI |
| Creative Team | Mads Krogh |
| Creative Team | Sebastian Rasch |
| Account Manager | Trond Sandø |
| Graphic Designer | Inge Fosseie |
| Editor | Thomas Fuglem |
| Project Manager | Marianne Sørlie |
| Project Manager | Mette Lange |
| Graphic Designer | Anne Birgitte Nesse |
| Producer | Jakob Thommesen |
| Director | Bård Rossevold |
| Line Producer | Anette Sandbu |
| Photographer | Christian Aas |
| Advertising Manager | Ingvild Øversveen |