Story | Having a VW as a workplace comes with a lot of benefits: A comfortable seat, state of the art entertainment system, safety and assistant technology, and perhaps most important of all – you get to drive all day. We wanted to show procurement directors and decision makers of companies big and small what our cars had to offer, but in a way that better suited to their day-to-day job.And so, Das Chair was born. An office chair designed to recreate the feeling of working in a Volkswagen for those who aren’t lucky enough to drive one for work.The chair was a vehicle, literal and metaphorical, that let us talk about all the benefits of driving a Volkswagen, and engage our audience in a way a regular car commercial never could. |