Editing and Motion
at
Townhouse
| Title | Pringles Mic. (Film) |
| Agency | VML Colombia |
| Campaign | Pringles Microphone Amplifier & Streaming Device All-in-One Can Pack |
| Advertiser | Pringles |
| Brand | Pringles |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Story | "In the midst of the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Against this backdrop, Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it's an embodiment of Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play, but to create captivating content. The transition is facilitated by subtle yet effective stickers and micro-perforations, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. Beyond its hardware evolution, this concept encapsulates the spirit of community. Pringles recognizes that gamers are influencers, storytellers, and trendsetters. In a gesture of authenticity and camaraderie, these limited edition packs find their way to influential gaming figures, amplifying their voices within the gaming universe. In essence, Pringles not only embraces gaming but also empowers gamers to amplify their impact, bridging the gap between snacking and extraordinary gaming moments." |
| Media Type | Case Study |
| Length | |
| President | Diego Medvedocky |
| President | Luis Gaitán |
| Chief Creative Officer | Luis Gaitán |
| Chief Executive Officer (CEO) | Jorge Serrano |
| General Creative Director | Sebastián Benítez González |
| Creative Director | Oscar "palomo" Muñoz |
| Copywriter | Camilo Garzón |
| Art Director | Charles Andara Soto |
| Art Director | Oscar "palomo" Muñoz |
| Post Production | Cristian Garzón |
| Post Production | Andrea Garcia |
| Post Production | Mauricio Castañeda |
| Brand Team | Omar Carrión - Norberto Guevara |
| Chief Creative Officer | Juan José Posada - Luis Gaitan |
| Executive Creative Director | Juan Cárdenas - Sebastian Benitez |
| Creative Director | Oscar -Palomo- Muñoz |
| Art Director | Charles Andara |
| Copywriter | Camilo Garzón |
| Graphic designer | Charles Andara |
| 3D Studio | Ovni |
| Postproducer | Townhouse |