| Title | A Four-Word Death Sentence |
| Brief | In the last two decades, 1440 journalists have been murdered. To draw attention to this brutal reality and the important work of Reporters Without Border, we launched the print campaign Death Sentences. On the dates the journalists got murdered, we republished parts of articles by the journalists, and the sentences that got them killed. |
| Agency |
Åkestam Holst /NoA
|
| Campaign |
Sentence
|
| Advertiser |
Reporters Without Borders
|
| Brand |
Reporters Without Borders
|
| Date of First Broadcast/Publication |
2022 / 2
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | In the last two decades, 1440 journalists have been murdered. We launched the print campaign Death Sentences to draw attention to this brutal reality and the important work of Reporters Without Border. On the dates the journalists got murdered, we republished parts of the journalists’ articles and the sentences that got them killed.During the campaign period, the monthly donation went up by 380%.Press freedom is threatened in many parts of the world, with journalists facing censorship, harassment, and violence. Our mission was to make a campaign that recognizes the value of journalism and encourages people to take action by supporting Reporters Without Borders. |
| Media Type |
Print
|
| Art Director |
Tiago Pinho
|
| Art Director |
Erik Nordenankar
|
| Copywriter |
Joakim Estemar
|
| Copywriter |
Petter Nylind
|
| Copywriter |
Adam Reuterskiöld
|
| Creative Director |
Joakim Khoury
|
| Account Director |
Jesper Ander
|
| Creative / Designer |
Sara Bellafesta
|
| Creative / Designer |
Kenna Magnusson
|
| Production Manager |
Caroline Sjöström
|
