Vanessa Merjan
Campo Grande, Brazil
TitleWings - Courage to Fly 1
Agency
Campaign Wings - Courage to Fly.
Advertiser Governo de Mato Grosso do Sul
Brand SETESCC (Secretaria do Estado de Turismo, Esporte, Cultura e Cidadania)
Date of First Broadcast/Publication 2023 / 4
Business Sector Government Information & Services
Tagline Wings, Courage to Fly.
Story This documentary series produced for the web, wants to emphasize the importance of the public power, in the social encouragement of the ethnic groups, coming from villages and communities of indigenous peoples from Mato Grosso do Sul, through public policies and inclusion programs.
Philosophy The name ‘Asas’ comes as an allusion to the feathers of birds that the indigenous people use to build their adornments, together with the concept of them “creating wings” to leave their “nests” and gain the world, without forgetting their origins. Also entering the question of the State Government, thinking subjectively: “it (the government) may not give you wings, but it gives you the paths for you to learn to fly”.
Problem Impact people, turn the key, ending the stereotype of marginalized and excluded indigenous people from political and social processes, and focusing on indigenous people who are an example of overcoming obstacles, making it clear that everyone has the same opportunities, without losing their identities.
Result Encouragement places indigenous people at the center of personal, social, mental and professional development. This construction enables indigenous peoples to gain control and mastery over their own lives, changing the future of their communities.
Media Type Web Film
Length
More Information https://www.ms.gov.br/
Creative / Art Direction
Copywriting
Account Manager
Production Company
Director
Editor
Executive Director

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