Degiro x UN Women - "Pink Chip"

AKQA

AKQA Amsterdam, Netherlands

Awards

209

This ad is part of the ACT Responsible Collection

Brand: Degiro x UN Women
Country: Netherlands

Advertiser: Degiro x UN Women

Title	Pink Chip
Agency	AKQA
Campaign	Pink Chip
Advertiser	Degiro x UN Women
Brand	Degiro x UN Women
Posted	June 2024
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	A new financial tool that proves the power of women. Pink Chip is a collection of indices that tracks the performance of exceptional women-led businesses in markets around the world. Pink Chip is created and designed by AKQA in partnership with Thematic, DEGIRO and UN Women NL. It is the first index to align with the UN’s Sustainable Development Goal 5, and the first to launch in collaboration with UN Women. The first of its kind, Pink Chip allows investors to see for themselves how investing in women is better for their bottom line, boosting their returns while also supporting female leaders. It is freely available on pinkchip.org, and on the DEGIRO app.
Media Type	Case Study
Length	130 seconds
Production Company	Amp. Amsterdam
Art Director	Sam Rowlands
Associate Creative Director	Grace O’Brien
Founder & CEO	Steven Carpenter
Designer	Dianne van der Hoeven
Designer	Emma Nikolovski
Group Creative Director	Evan Dunn
Intern	Giulia Ballerio
Intern	Leticia Diaz
Intern	Philip Gebben
Intern	Priya Venkat
Senior Copywriter	Conor Cunniffe
Senior Front-End Developer	Viktor Jensen-Torp
Senior Motion Designer	Guilherme Romeiro
Software Engineer	Joe Kromer
Software Engineer	Jon Opray
Software Engineer	Kevin Sun
Account Manager	Berber Visser
Associate Strategy Director	Christiana Courtright
Chief Production Officer	Brian Wey
Client Managing Director	Christopher Henderson
Client Services Director	Hannah Glazebrook
Founder	Sam Rowlands
Strategy Associate	Cherisse Dsouza