| Title | See you soon |
| Agency | Cafeína |
| Campaign | See you soon |
| Advertiser | Cedro |
| Brand | Information and Education Center for the Prevention of Drug Abuse |
| Posted | March 2012 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Philosophy | Making smokers “experience” a close encounter with "Death" at the very moment they are preparing to light a cigarette. (At night clubs, coffe shops, karaoke, bars, restaurants) |
| Problem | In Perú, smoking kills 25 people every day. CEDRO ( Information and Education Center for the Prevention of Drug Abuse) decides to launch an “Aid program for smokers” in its website. |
| Result | - During four weekends, this action manage to increase by more than 40% the traffic on their website.- 1 of every 3 smokers decided to put out his cigarette, expressing their desire to quit it. |
| Media Type | Digital |
| Art Director | Cristhian Ávila |
| Art Director | Lucho Santillán |
| Art Director | Pablo Alfaro |
| Copywriter | José De la Barra |
| Copywriting | Bruno Yaker |
| Creative Director | Mauricio Meza |
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