Bob Toma
Creative Director / Art at Bob Creative
Milwaukee, United States
TitleYellen vs. Lagarde
Agency
Campaign Twisted World
Advertiser Foreign Policy
Brand Foreign Policy Romania
Date of First Broadcast/Publication 2014 / 4
Business Sector Newspapers, Magazines, Books
Tagline How the world works.
Story As a magazine that is all about news and ideas from around the world and trying to make sense of everything that happens on the global scene, Foreign Policy needed a campaign that would generate awareness, placing the magazine in people's minds as a way to stay connected to the day to day reality and to better understand it. Therefore, we created a series of visuals that tell people in an intriguing way how everything around the world is connected and has a role in each decision, agreement, disagreement or turn of events. 
Media Type Magazine
Creative / Art Direction
Copywriter
Strategic Planner
Creative Director
Illustrator
Account Manager
Account Supervisor

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