| Philosophy | New York-based full-service agency and creative production studio KUAMP has partnered with Google Fiber to unveil the latest campaign for their high-speed broadband internet service. Featuring a series of 12 lighthearted films, ranging from :6 to :30 seconds, the campaign highlights the multitude of ways Google Fiber can help customers as the internet provider launches across the country. As a part of KUAMP’s relationship with Google, Antonio ‘Tronic’ McDonald founder and CCO of KUAMP and director, along with his team worked collaboratively with the Google Fiber team to inject humanity and familiarity in their new campaign. In keeping with the authentic, human, yet playful aesthetic synonymous with the brand, the series of films visually highlights many benefits of Google Fiber’s renowned fiber optic broadband speed and its award-winning customer service. Working closely with the team at Google Fiber to align on talent and promote authenticity across the campaign, KUAMP assisted in crafting the films to include personable actors who demonstrate the many ways Google Fiber optimizes both creativity and productivity in their everyday lives. From gamers to business owners, the diverse cast and engaging scripts reveal the simplicity of switching to Google Fiber as the company adds more locations across the United States. |