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| Title | #VWDezemba |
| Agency | Ogilvy South Africa |
| Campaign | #VWDezemba |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2023 / 8 |
| Business Sector | Cars |
| Philosophy | VW’s commercial vehicles work 24/7, 365days a year. Almost. When the December holidays approach and people down tools, awareness, sales and sentiment goes down with it. We needed to show that these vehicles not only work hard, but play hard to. Introducing #VWDezemba. An Advent(ure) Calendar that rewarded South Africa with daily experiences that showed the versality of the vehicles. Supported by a team of influencers that represented the different offerings of the range, we launched a social-driven competition during the month of “Dezemba”, with a series of uniquely South African animated stories that show there’s more to VW Commercial Vehicles than work. Staying true to the brand’s DNA, even its holiday campaign worked hard, achieving all its KPIs and more: +63% Sales compared to same time last year 100% + Brand Sentiment 7000min spent on site page. |
| Media Type | Case Study |
| Length | |
| Advertising Manager | Chrystal Christian |
| Advertising Manager | Mahadi Lesiamo |
| CEO Creative Chairman | Pete Case |
| Creative Director | Vicki Buys |
| Executive Creative Director | Camilla Clerke |
| Creative Director | Alex Goldberg |
| Senior Art Director | Annie Bekker |
| Copywriter | Bonolo Makhele |
| Group Head / 3D Motion Designer | Neill Pretorius |
| Junior Motion Designer | Nina Roodbol |
| Project Manager | Melissa Forgus |
| Business Director | Julian Hendrickse |
| Designer | Matthew Stephen |
| Client Services | Ntibile Zonke |
| Project Manager | Carlo van Onselen |
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- BRAND:
- Volkswagen
- AGENCY:
- Ogilvy South Africa
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- BRAND:
- Volkswagen
- AGENCY:
- Ogilvy South Africa