| Title | From Uruguay to the space |
| Agency | Notable Publicidad |
| Campaign | From Uruguay to the space |
| Advertiser | Armiño |
| Brand | Yerba Armiño |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Philosophy | Yerba Armiño, the traditional Uruguayan yerba mate(*), launches its new campaign produced by Dogstar, directed by Oliver Garland and developed by Notable. Under the concept ‘Wherever we are. We are from here’, the TV spot develops a story entirely produced in zero gravity and dramatizes the close bond between Uruguayans and the mate. In Uruguay, mate is a symbol of friendship and is deeply rooted in the culture that is part of the country's identity. In Uruguay, Argentina, Paraguay and southern Brazil, mate and its ritual play a very important role in life, regardless of age, occupation, or social status. The campaign tells with humor the "desperate" need that this infusion generates for those who have the habit and the habit of drinking mate every day. (*) Mate is an infusion made from the leaves of yerba mate, a plant native to the Paraguay and Paraná river basins. These previously dried, cut and ground plants form yerba mate, which has a bitter taste due to the tannins in its leaves. |
| Media Type | Television |
| Length | |
| Production Company | DOGSTAR |
| Director | Oliver Garland |
| Executive Producer | Federico Cetta |
| Executive Producer | Julieta Porteiro |
| Director of Photography (DOP) | Adrián Nogueira |
| Art Director | Costanza Giordano |
| Costume | Gabriela de Armas |
| Hair and Makeup | Valentina Graña |
| Head of Production | Macarena Mieres |
| Management Assistant | Sharon Laroz |
| Casting Director | Bruno Bríccola |
| Casting | Paula Silva |
| Casting | Ariel Caldarelli |
| Casting | Mabel Aguilar |
| Gaffer | Sebastián Chappe |
| Grip | Gallego García |
| 1st AC | Edgardo Urrutia |
| Sound | Gabriel Guerrero |
| Construction | Tato Rebollo |
| Harnesses | Mario Tizón |
| Harnesses | Marcel Tizón |
| Editor | Fernando Drömer |
| Post Production | Sebastián Imoda |
| Post Production | Elefante |
| Colorist | Alejandro Armaleo |
| Sound Director | Federico Moreira |
| Sound | La Mayor |
| Teams | Musitelli |
| Making of | Fito Shaw |
| Executive Creative Director | Diego Levi |
| Creative Director | Tatiana Villamatos |
| Creative Team | Mayte Domínguez |
| Creative Team | Augusto Lamariello |
| Producer | Carolina Fiuza |
| Account Director | Camila Algarañaz |
| Account Executive | Agustín Butureira |
| Advertising Manager | Juan Soldo |