World Rugby - "World Rugby: Destination SVNS"

Dark Horses

Dark Horses London, United Kingdom

1173

Brand: World Rugby
Country: United Kingdom

Advertiser: World Rugby

Title	World Rugby: Destination SVNS
Agency	Dark Horses
Campaign	WORLD RUGBY: DESTINATION SVNS
Advertiser	World Rugby
Brand	World Rugby
Date of First Broadcast/Publication	2023 / 7
Business Sector	Culture, Leisure & Sport
Story	Forget Ibiza, The Caribbean, or the Canary Islands - the hottest destination this year is the HSBC SVNS. HSBC SVNS, World Rugby’s reimagined and rebranded global celebration of rugby sevens across eight iconic cities has been launched as not just a rugby tournament, but as a festival and a must-attend experience set in some of the world’s most exciting locations. With a bold ambition to supercharge rugby’s global reach and appeal by being more relevant and accessible to younger, leisure-hungry audiences, HSBC SVNS aims to deliver the ultimate in immersive experiences. It is a unique festival of sport, entertainment and culture set against stunning backdrops.
Media Type	Digital
Length	60 seconds
Executive Creative Director	Steve Howell
Senior Editor	Steve Fowler
Chief Strategy Officer	Matt Readman
Business Director	Alex Nixon
Director	Max Barden
Producer	Matt Jackman
Editor	Julian Currin
Grade	Henry Howard
Sound	Joe Marsden
Head of Marketing	James Rothwell
Head of Brand	Miri Keck
Creative Partnerships Director	James Ralley
Campaign Manager	Suzi Murray
Brand Communications Manager	Namrata Desai
Agency	DesignStudio
Executive Creative Director	Vinay Mistry
Design Director	Lorenzo Di Cola
Strategy Director	Chloe Jensen
Client Services Director	Emily Jones
Designer	Rosh Kumar
Designer	Sam Cornwall
Motion/Design	Adam Witton
Copywriter	Julian Poidevin
Agency	Dark Horses
Creative Director	Josh Pearce
Creative Director	Sean Johnson
Creative Team	Eve De Haan
Creative Team	Josie Beaumont
Designer	Yuriko Ui
Designer	Jordan Dicks
Producer	Charlie Hurlock
Head of Account Management	Caroline McCulloch
Agency Account Manager	James Tadros
Production Company	Sweetshop
Post Production	ELMNTL