Title | Left Me For Pretzels |
Agency | Saatchi & Saatchi NY |
Campaign | Snyder's of Hanover Nashville Hot Left Me For Pretzels |
Advertiser | Campbell's |
Brand | Snyder's of Hanover Nashville Hot |
Date of First Broadcast/Publication | 2023 / 7 |
Business Sector | Potato Chips, Crisps & Crackers |
Philosophy | Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana. Snyder's of Hanover Nashville Hot Left Me For Pretzels Snyder's of Hanover Nashville Hot Left Me For Pretzels To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together." Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces |
Media Type | Digital |
Length | |
Soundtrack | 'Left Me For Pretzels' by Travis Byrd |
Chief Marketing Officer (CMO) | Janda Lukin |
Advertising Manager | Chris Tutor |
Advertising Manager | Brandon Goodman |
Advertising Manager | Bethridge Toovell |
Advertising Manager | Lara Nicotra |
Advertising Manager | Brian McCloskey |
Advertising Manager | Kara Colety |
Advertising Manager | Matt Venutrella |
Advertising Manager | Nick Hammit |
Chief Creative Officer | Marcos Kotlhar |
Executive Creative Director | Dustin Tomes |
Executive Creative Director | Nick Kaplan |
Creative Director | Evan Schultz |
Associate Creative Director | Marie Strycharz |
Associate Creative Director | Pedro Sampaio |
Associate Creative Director | Emily Galvin |
Copywriter | Danny Todesca |
Copywriter | Jake Marchant |
Executive Agency Producer | Mary Morgan |
Broadcast Producer | Reid Pierce |
Business Affairs Manager | Mike Heaton-Grill |
Vice President (VP) | Caitlin Reynolds |
Account Director | Rebecca Hickman |
Account Executive | Kristina Renaud |
Project Manager | Jessica Nazzareno |
Strategy Director | Kris Weldon |
Strategist | Ali Gomez |
Media Agency | Spark Foundry |
Chief Executive Officer (CEO) | Sarah Kramer |
Account Manager, Media | Jennifer Byrnes |
Media Director | Rebecca Kantor |
Media Planner | Madison Kopack |
Social Director | Jordan Arenas |
Director | Sheena Brady |
Producer | Annalise Rowane |
VFX/Post Production | PXP Studios |
Editor | Matt Slamowitz |
Editor | Julia Marshall |
Assistant Editor | Doug Zaner |
Editorial Producer | Michelle Rand |
Music / Sound Design | Overcoast |
PR Agency | Zeno Group |
PR Account Supervisor | Gina Petraglia |
Singer | Travis Byrd |