Title | Senta que aqui tem história |
Agency | DPZ&T |
Campaign | Senta que aqui tem história |
Advertiser | Tok Stok Pacaembu |
Brand | Tok&Stok |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Home Furniture |
Philosophy | The visual arts producer Black Madre signs the film of the campaign created by the DPZ agency that presents the auction of Original Pacaembu Chairs for Tok&Stok signed by nine Brazilian football stars. The event takes place on August 31, at 5:30 pm, via www.rmgouvealeiloes.com.br/catalogo.asp?Num=29580. Stage for millions of unforgettable plays, there is no shortage of remarkable stories of idols who were able to perform at the famous stadium in São Paulo. The animation - with audio and soundtrack by Vox Haus -, summarizes in one minute, the script of an imaginary match, which brings a sequence of exciting moves carried out by the team of players participating in the action. With 100% of the profit reverted to the benefit of the NGO Gol de Letra, the project to resignify the numbered chairs of Pacaembu is a partnership between Tok&Stok and the DPZ agency, which developed the advertising action “Sit here, you have history” for the campaign of retail network. Due to the works on the stadium, which was now managed by the private sector, the chairs would be discarded. The film project started from the aesthetics of tickets and posters created by Black Madre for the entire printed part of the campaign. Thanks to the animation resources, in the game created by the producer, the athletes come to life and it is possible to interact with the plays between athletes that marked the history of Pacaembu. Former São Paulo player, Caio Ribeiro, opens the animation, followed by stars Rivellino, Casagrande and Zetti. Elano arrives and rolls the ball to Pepe, who kicks it to goalkeeper Marcos, who defends it. Following the teaser, it's Raí's turn to kill in the chest and make a perfect pass to Emerson Sheik. At this moment, the player Formiga appears to head the ball and send it straight to the goal. The film ends with the classic racing scene of King Pele, who throws his iconic punch in the air, with all the players going to meet him. |
Media Type | Digital |
Length | |
Producer | Black Madre |
Production Company | Black Madre Atelier |
Creative Director | André Maciel |
Executive Director | Tina Castro |
Planning Team | Leticia Alves |
Planning Team | Beatriz Perrote |
Attendance | Fernanda Lemos |
Production | Laryssa Andrade |
Illustration Coordinator | Icaro Yuji |
Illustrator | Leo Soares |
Illustrator | Victor Goularte |
Illustrator | Diego Abreu |
Illustrator | Pedro Gabriel |
Illustrator | Igor Ras |
Illustrator | Leandro Dexter |
Illustrator | Bruno Ferrante |
Illustrator | Bob Souzza |
Animation Coordinator | Cesar Maciel |
2D Animation | Caique Carvalho Soares |
2D Animation | Cesar Maciel |
2D Animation | Deley |
2D Animation | Felipe Soares |
2D Animation | Julia Sartori |
2D Animation | Louise Bonne |
2D Animation | Tiago Cordeiro |
Clean up | Caique Carvalho Soares |
Clean up | Cesar Maciel |
Clean up | Leandro Dexter |
Clean up | Felipe Soares |
Clean up | Juli Sartori |
Clean up | Louise Bonne |
Clean up | Pamela Tanasovichi |
Clean up | Tiago Cordeiro |
Compositor | Julia Hermini |
Compositor | Ramona Krüger |
Locution and Soundtrack | Vox Haus Produtora |
Chief Executive Officer (CEO) | Fernando Diniz |
Chief Executive Officer (CEO) | Benjamin Yung Jr |
Chief Creative Officer | Benjamin Yung Jr |
Executive Creative Director | Fábio Mozeli |
Creative Director | Rodrigo Vezzá |
Creative Director | Pedro Reis |
Creative Team | Samoel Junqueira |
Creative Team | João Palma |
Creative Team | Fred Sekkel |
Business Team | Fabio Losso |
Business Team | Eduardo Brunoro |
Business Team | Gabriela Ferreira |
Business Team | Daniela Maldonado |
Project Management | Marcos Yamamura |
Project Management | Evelyn Palhares |
Approval Client | Adriana Brito |
Approval Client | Renata Saad |
Approval Client | Andrea Pupo |
Approval Client | Fernanda Correa |
Approval Client | Maria Barreira |
Media Team | Jessica Lambauer |
Media Team | Giuliana Pacerini |
Strategy Team | Fernanda Miné |
Strategy Team | Bruno Campanelli |
Strategy Team | Thalita Vitali |
Influence, PR & Social | Rejane Romano |
Influence, PR & Social | Mariana Belley |
Influence, PR & Social | Mayara Marley |
Influence, PR & Social | Fernanda Gil |
Influence, PR & Social | Rafael Lima |
Influence, PR & Social | Camila Oliveira |
Integrated Production | Paula Alimonda |
Integrated Production | Rafael Motta |
Integrated Production | Felipe Moro |
Integrated Production | Natasha Fogasca |
Integrated Production | Matheus Gomes |
Digital Production | Bruno Chaves |
Production | Arové Produções |
Director | Bruno Cals |
Director of Photography (DOP) | Lucas Guido |
Executive Producer | Mariah Bayeux |
Production Coordinator | Laila Valois |
Cast Production | Laila Valois |
Attendance | Bruna Gonçales |
1st AC | Lucas Guido |
2nd AC | Vinícius Oliveira |
AC | Yuri Camargo |
Logger | Ali Barbosa |
Electrician | Didi |
Direct Sound | Claudinho Bueno |
Editor | Roger Pereira |
Sound Production | LOUD+ |
Music Director | Gustavo Garbato |
Production | Felipe Kim |
Production | Fabio Smeili |
Production | Yuri Chix |
Production | Bernardo Massot |
Production | Henrique Guimarães |
Production | Hugo Mariutti |
Production | Rafael Kabelo |
Production | Rodrigo Scarcello |
Production | Helton Oliveira |
Finishing | Pedro Cortez |
Finishing | Ricardo Bertran |
Finishing | Luca Fasano |
Finishing | Eduardo Barbosa |
Finishing | André Gianini |
Finishing | Pedro Montessanti |
Finishing | Mauricio Canezin |
Attendance | Priscila Miranda |
Attendance | Karina Amabile |
Attendance | Hingrit Nitsche |
Executive Production | Maia Feres |
Coordination | Ingrid Mabelle |
Coordination | Lara Fratucelli |
Coordination | Rafael Silvestrini |
Coordination | Leticia Nunes |
Coordination | Izabel Sanches |