Title | 47 Seconds |
Agency | Publicis Middle East |
Campaign | The Right to Power |
Advertiser | Logi Energy |
Brand | Logi |
Date of First Broadcast/Publication | 2022 / 7 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | The daughter is a symbol for Lebanon, with her condition deteriorating progressively, with every electricity cut. The father is a symbol for the Lebanese people, screaming and pleading for help, with every electricity cut, but there no oneresponds, just like no one’s coming to Lebanon’s aid in the electricity crisis. The environment's design in the film transports viewers to a typical hospital in the most afflicted parts of Lebanon. The lights and the colours add to the bleakness of the reality being faced. The camera movement is slow and tedious - almost haunting. The lens feels like we are in the 70-80’s (Lebanon today). After revealing its purpose,the film directspeople to a website where they can know more about the initiative and sign a petition. The goal of the petition is to gain complete transparent access to updates on parliamentary discussions in the electrical sector, and to pressure the newly elected Lebanese parliament to solve the electricity crisis. |
Philosophy | A new film from Lebanon by LOGI, Lebanon’s energy initiative encapsulates 47 seconds of helplessness, pain, uncertainty, desperation, loneliness and losing hope, for a much-needed cause. It’s a painful and genuine depiction of the reality faced by the Lebanese people who have been deprived of their right to power. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity and power cuts for 47 years, till date. |
Media Type | Digital |
Length | |
Market | Lebanon |
Soundtrack | Descent |
More Information | therighttopower.com |
Production Company | Prodigious MEA |
Chief Executive Officer (CEO) | Bassel Kakish |
Chief Strategy Officer | Tahaab Rais |
Chief Executive Officer (CEO) | Sami Saleh |
Director | Tahaab Rais |
Script Writer | Tahaab Rais |
Concept | Tahaab Rais |
Director of Photography (DOP) | Aeyaz |
Chief Creative Officer | Sébastien Boutebel |
Creative Team | Karim Kazan |
Production Company Producer | Naji Bechara |
Production Company Producer | Ralph Matar |
Production Company Producer | Myriam Wardeh |
Production Company Producer | Nour Helou |
Post Production | Optix |
Post Production | Nayla Chacra |
Post Production | Thalia Trad |
Post Production | Eddy Farah |
Assistant Director | Remy Haddad |
Editor | Neda Zag |
Editing Company | Cold-Cutz |
Grade | LZRD |
Colorist | Karim Mira |
Music | Joe Dickinson |
Sound Design Company | Mango Jam Studios |
Sound Design Company | Achint |
Sound Designer | Wilbur D'Costa |
Grip | Bob Touma |
Gaffer | Sohail Iftikhar |
Focus Puller | Roger Schram |