PEGASUS AIRLINES - "Pegasus Airlines: The Biggest Egg Hunt, Casestudy"

For the launch of Pegasus Airlines' new motto "the digital airline", we wanted to create a unique integrated experience for the viewer.

We filmed a movie embedded with easter eggs, ranging from live websites to social media accounts, from search results to active QR codes and blog entries, each easter egg leading to a free ticket from Pegasus Airlines.

Co-launched with a companion digital campaign our movie became the leading communication portal. Creating an endless quest for the eager mind thus delivering our message continuously.