| Title | Chemicals shouldn't be in fashion |
| Agency | MediaCom Beyond Advertising |
| Campaign | Chemicals shouldn't be in fashion |
| Advertiser | Danish Environmental Protection Agency |
| Brand | Danish Environmental Protection Agency |
| Posted | December 2021 |
| Business Sector | Environmental & Ecological Issues |
| Story | The Danish Environmental Protection Agency has teamed up with MBA and the two Danish illustrators Anna Degnbol and Klara Graah to launch a special kind of t-shirt collection that doubles as frames of a stop-motion film that highlights the issues with clothing production and chemicals in fashion. The 190 white t-shirts have been collected from second-hand shops with each one being screen printed with a unique illustration, using eco-friendly ink. Meaning an animated story is revealed when the back of the t-shirts are seen in the right sequence. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Peter Michael Willer |
| Illustrator | Anna Degnbol |
| Illustrator | Klara Graah |
| Director of Animation | Chris Bjerremose |
| Director of Photography (DOP) | Mathias Starklint |