Title | SlaveBox red |
Agency | Different |
Campaign | SlaveBox |
Advertiser | ACRA |
Brand | ACRA |
Date of First Broadcast/Publication | 2022 / 2 |
Business Sector | Human Rights |
Tagline | Parti per un viaggio che ricordera tutta la vita |
Story | An initiative to recount the tragedy of trafficking journeys in a new way: routes of violence and abuse destined to be engraved on the victims' memories. In order to raise awareness of the issue, we wanted to talk provocatively about these routes as unforgettable journeys. A dedicated corner was created in a shopping centre, with mock travel packages: a means of providing information and involving people in an issue that is too often ignored. |
Media Type | Case Study |
Chief Creative Officer | Francesco Guerrera |
Event Manager | Alessandro Rizzardi |
Associate Creative Director | Roberto Ferrario |
Associate Creative Director | Veronica Maggi |
General Manager | Luca Cavalli |
Media Director | Fabio Rizzolini |
PR Director | Simone Contini |
Production Director | Giorgia Favaretto |
Graphic Designer | Stefania Masiero |
Motion Graphics Designer | Federica Schirru |
Production Manager | Diego Donetto |
Account Director | Andrea Casneda |
Account Manager | Valentina Pirali |
Recording Studio | Dejan Lakic |
PR Account Manager | Ilaria Muolo |
PR Account Manager | Emanuela Deligios |