TOPdesk - "Systemicus Malfunctius"

TBWA\NEBOKO

TBWA\NEBOKO Amsterdam, Netherlands

862

Brand: TOPdesk
Country: Netherlands

Advertiser: TOPdesk

Title	Systemicus Malfunctius
Agency	TBWA\NEBOKO
Campaign	TOPdesk Monsters
Advertiser	TOPdesk
Brand	TOPdesk
Date of First Broadcast/Publication	2024 / 2
Business Sector	IT Solutions & Professional Networks
Story	Our world can’t survive without IT professionals. So, why aren’t they celebrated as the heroes they truly are? This question sparked the latest campaign from software company TOPdesk. After researching the most common IT problems, TBWA\NEBOKO designed and 3D-printed monsters to symbolize them, complete with fitting names like “The Many-Headed Request,” “Techtopus of Chaos,” and “Systemicus Malfunctius.” But every villain needs a hero. That’s why real IT professionals were also turned into action figures, literally. Sabine, who battles a devilish number of IT requests, became Sabine the IT Savior . Thibauld, fighting an unreliable mess of IT systems, turned into Thibauld the Troubleshooter. And then there’s Marco, dealing with a classic case of service desk chaos, transformed into Marco the Service Desk Slayer.
Media Type	Television
Length	19 seconds
Creative Agency	TBWA\NEBOKO
Chief Creative Officer	Darre van Dijk
Creative Director	Joris Philippart
Creative Team	Hampus Elfström
Agency Designer	Iolo Wynn Cowell
Production Company Producer	Kim Wolffensperger
Production Company Producer	Anna Zellenrath
Media (Agency side)	OMD Dublin
Production Company	TBWA\ MAKE
Motion	5 AM Studios
Design	5 AM Studios
Strategy Director	Peter Kormanyos
Designer	Ben Wheele
Designer	Harriet Titlow
Strategic Business Lead	Robert Volten
Account Manager	Beatriz Lopez Camino
Account Manager	Eliza Garvin