| Title | The Mass-Media Brothers |
| Brief | The spot was was made to celebrate the 75th anniversary of the Shizuoka Shimbun newspaper, and the 65th of the Shizuoka Broadcasting System. On the beach, the elderly Mass Media Brothers - newspaper and television - decide to go back to the gym when they fail to engage the attention of two internet-generation girls. After a lot of hard work, they're invited back to to the table. The message "Surpass Yourself" suggests that no matter how old they become, these media can adapt and evolve. |
| Agency |
Spoon
|
| Campaign |
The Mass-Media Brothers
|
| Advertiser |
The Shizuoka Shimbun and Shizuoka Broadcasting System
|
| Brand |
Shizuoka Shimbun & Shizuoka Broadcasting System
|
| Posted | November 2017 |
| Business Sector | Newspapers, Magazines, Books
|
| Story | This advertisement was made to celebrate the 75th anniversary of the Shizuoka Shimbun (newspaper), and the 65th of Shizuoka Broadcasting System. In the advert, the elderly Mass-media Brothers--personifications of newspaper and television--put themselves through the extreme in order to become more appealing to two young Internet-generation girls. The ongoing message "Surpass Yourself" emphasises that no matter how old they become, this local media is willing to constantly improve themselves. It is also in their hopes that this message can inspire the people of Shizuoka to make a positive change in their lives as well. |
| Problem | Shizuoka Shimbun SBS is a local newspaper publisher and broadcasting network based in Shizuoka prefecture, Japan. |
| Media Type |
Television
|
| Creative Director |
Yoshimitsu Sawamoto
|
| Copywriter |
Hirokazu Ueda
|
| Art Director |
Arata Kubota
|