Title | When You Graduate, They Graduate |
Agency | BBH New York |
Campaign | When You Graduate, They Graduate |
Advertiser | Ad Council / The Dollar General Literacy Foundation (DGLF) |
Brand | Ad Council / The Dollar General Literacy Foundation (DGLF) |
Date of First Broadcast/Publication | 2022 / 5 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA. |
Media Type | Digital |
Length | |
Music | Human |
Advertising Manager | Heidi Arthur |
Advertising Manager | Tracy Danicich |
Advertising Manager | Brandi Piper |
Advertising Manager | Hadley Britt |
Advertising Manager | Rachelle Reeder |
Advertising Manager | Meredith West |
Advertising Manager | Sean Stokes |
Advertising Manager | Khalem Charles |
Advertising Manager | Rebecca Mir |
Advertising Manager | Emil Zawatski |
Advertising Manager | Denine Torre |
Advertising Manager | Catherine Royka |
Chief Creative Officer | Rafael Rizuto |
Chief Executive Officer (CEO) | Amani Duncan |
Creative Director | Sapna Ahluwalia |
Creative Director | Yohan Daver |
Senior Art Director | Jack Hwang |
Art Director | Sofia Coelho |
Copywriter | Isabella Ciardelli |
Senior Content Producer | Shelley Giera |
Account Director | Karley Edwards |
Account Supervisor | Abby White |
Strategy Director | Aaron Gaita |
Strategist | Victoria Neal |
Business Affairs Director | Daniella Vargas |
Business Affairs | Grant Schuster |
Head of Production | John Connolly |
Production Company | Method NY |
Director | Keenan Wetzel |
DP | Matthew Pothier |
Line Producer | Patricia Getker |
Executive Producer | Michael Savitz |
Photographer | James Adams |
Editing Company | Hiatus |
Editor | Shane Ford |
Assistant Editor | Amanda Learman |
Managing Director | Laura Hochthanner |
Colorization | Rare Medium Group Inc. |
Colorist | Mikey Rossiter |
Music Composer | Jon Hubbell |
Executive Producer, Music | James Dean Wells |
Creative Lead, Music | Andrew Bloch |
Mix Company | Post Human |
Chief Engineer | Sloan Alexander |
Audio Post Producer | Robert Suchecki |
Mix Company | SqueakEClean |
Audio Producer | Angelina Phengphong |
Mixer | Surachai Sutthisasanakul |