| Story | I came up with this idea and when I showed it around, most people were excited about it in the agency. But the release wasn't done as the client is of a very safe and traditional outlook, and they refrain from talking about death, so attempts were made to do it as a guerilla/ambient advertising for another insurance client. Meanwhile, a senior copywriter joined from another agency along with a new CD and they both claimed that they had already developed this idea long ago, so they released it for LIC itself and even entered it for Cannes, without my name. |
