| Philosophy | In their newest campaign, Vodafone Czech Republic targeted its Gen Z audience with an unlimited mobile plan #jetovtobě. Instead of the usual "endless freedom "or "endless fun "mantras, it went full-on with the cringe and random moments we've all experienced online, like accidentally liking a crush's three-year-old photo or sending a risky text that ends up left on "read." The campaign supports the company's three main communication pillars: digital society, sustainability, and inclusion. With this campaign, Vodafone again shows its stance on diversity and continues pioneering it in the otherwise very conservative Czech market. Apart from videos for social media and influencer content, there's a hard sell part and eco-education in the campaign. |