Title | Chornobyl Vanishing Logo |
Brief | Many people know about the tragedy, but far fewer know that the cities of Chornobyl Exclusion Zone are gradually disappearing, being destroyed by neglect and absorbed by nature. This means that over time no one will be able to see the consequences of the man-made disaster. The form of the logo is based on the shape of the fourth reactor — the place where it all began. Every year the Chornobyl logo changes, becoming lighter in weight until the end point of its existence in 2064 when the Chornobyl Power Plant will be completely decommissioned. |
Agency | Banda |
Campaign | Chornobyl Vanishing Logo |
Advertiser | Ministry of Environmental Protection and Natural Resources of Ukraine |
Brand | Ministry of Environmental Protection & Natural Resources of Ukraine |
Posted | November 2021 |
Business Sector | Transport, Travel and Tourism |
Story | For the first time in history a logo for the Chornobyl Exclusion Zone was developed. So that more people would want to see the consequences of this tragedy before it disappears. |
Media Type | Case Study |
Creative Director | Oleksandra Doroguntsova |
Creative Director | Taras Dzendrovsky |
Creative Director | Yegor Petrov |
Chief Strategy Officer | Anastasiia Markova |
Strategist | Anastasiia Pecheritsia |
Strategist | Mykyta Trehub |
Designer | Danya Nesterevych |
Art Director | Aleksey DCvysenko |
Copywriter | Anastasia Burganova |
Account Team Lead | Daryna Gavrilova |
Project Manager | Masha Matvyeyenko |
Designer | Natasha Tomova |
Production Company | Other Land |
UX Designer | Liliya Kizlaitis |
Project Manager | Anna Kiziriia |
Production Art Director | Artem Ivanov |
Web Development | Andrey Morozow |
Advertising Manager | Roman AbramovskyV |
Advertising Manager | Bogdan BorukhovskyV |
Advertising Manager | Maksym Shevchuk |
Advertising Manager | Vitaliy Petruk |