| Title | Be Brave Like Ukraine |
| Brief | Today, support for Ukraine is obvious and Ukrainians are grateful for it. But this campaign was created in the very first days of the military invasion of Ukraine, when there was still no financial and military assistance from other countries. The idea was first discussed on the 4th day of the war in a city that was about to be occupied, but within 3 weeks the campaign was seen all over the world. This campaign is an example of modern creativity – fast and adaptable to any opportunity. We turned a simple call for help into a brand idea for an entire country that was in the middle of a war. |
| Agency | Banda |
| Campaign | Be Brave Like Ukraine |
| Advertiser | Ministry of Culture and Information Policy of Ukraine (MCPU) |
| Brand | Ministry of Culture and Information Policy of Ukraine |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Wall & Floor Coverings |
| Story | We turned a simple call for help into a brand idea for an entire country that was in the middle of a war. |
| Media Type | Digital |
| Creative Director | Egor Petrov |
| Creative Director | Yaroslav Serdiuk |
| Creative Director | Artem Karelin |
| Strategist | Mykyta Trehub |
| Creative Director | Pavel Vrzheshch |
| Creative Director | Maxim Boritko |
| Creative Director | Aleksey Dyvysenko |
| Copywriter | Anastasia Burganova |
| Copywriter | Roman Gurbanov |
| Copywriter | Alesia Bondar |
| Art Director | Ilya Pochkun |
| Designer | Ievgen Velychev |
| Designer | Dmytro Basov |
| Designer | Oleksiy Prylypko |
| Project Manager | Stefaniia Vereitsi |
| PR manager | Alexandra Rashevska |
| Community Manager | Yurii Somov |